This is an exciting new position to help continue to build and lead a team of in-house buyers to activate all biddable media across Inspire Brands. You will set the vision for how biddable media will be planned and activated across Inspire Brands entire portfolio of brands. This role will lead overall hands-on-keyboard planning + activation across programmatic, search, social, and 3rd party delivery. This role will partner with various cross-functional teams: Media Strategy + Planning; Audience Planning; Insights + Analytics; CRM + Loyalty; and individual brand teams. As we move to consolidate biddable media in-house, this role will lead a team that is responsible for not only upper-funnel activation, but lower-funnel/performance media as well.
RESPONSIBILITIES:
Run a Best In Class In-House Biddable Capability (50%)
Run a team of over 30 FTEs to execute all biddable media, In-House - this is inclusive of planning, buying, and ad operations.
Create, and oversee a training program for new grads to be integrated into the ecosystem (think Statistics and Econ majors feeding directly into the program after graduation)
Partner closely with Analytics teams to create bespoke measurement solutions across all biddable channels
Identify best in class partnership ecosystem for DSP, Viewability, DCO, and more. We want to be the best not only in restaurants, but the entire industry.
Expand on Existing Biddable Capabilities (30%)
Design and implement tests to move brand teams further towards detailed segmentation
Serve as primary POC for all external digital partners (Google, Amazon, Yahoo!, TikTok, Snap, Reddit, etc)
Lead, and negotiate all JBPs with key partners across the biddable ecosphere
Integrate with other team leads, and CMOs (20%)
Help expand Inspire’s Biddable Media capes to include OTT and Local Media
Partner directly with CMOs and VPs, IMC to align on KPIs and how biddable channels can drive business across the portfolio
Partner with Analytics to develop learning agendas to measure the effectiveness of various tests across biddable media
Partner directly with Director, Audience Planning to ensure that biddable has an appropriate representation across all levels of the segmentation
With closely with VP, Media Planning and Strategy to identify more opportunities to shift legacy media (TV) into biddable channels CTV, OTT, etc)
EDUCATION QUALIFICATION:
Required Minimum: Bachelor’s degree
EXPERIENCE QUALIFICATION:
8+ years of relevant experience in leading holistic biddable/digital media teams at either a brand, or media agency
Experience of building, and training a team who hands-on-keyboard experts to deploy all biddable media
Experience managing working budgets, for biddable, of at least $100MM
Ability to navigate a complex organization and work cross-functionally with many stakeholders – including CMOs and Brand Presidents
REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:
Deep experience working with both Media Planning partners, as well as Analytics Partners to create a seamless working environment
Paid social media planning/buying experience across all major platforms: Meta, TikTok, Snap, Twitter, etc
Programmatic experience across various DSPs and buying platforms: DV360, Yahoo, TTD, Google Ads.
Strong experience with biddable Ad Operations and media trafficking
Ability to negotiate with senior partners within digital space, and subsequent ability to present results CMO and Brand Presidents when needed
Excellent oral and written communication skills – need for storytelling ability is critical
Deep understanding of how to create a learning curriculum for new hires to be able to support a budget of over $100MM+
Ability to work in a highly complex system, that requires an incredible balance of soft, and hard skills
DIRECT REPORTS:
1x Director, Biddable Media
5x Sr. Managers, Biddable Operations
Overall team of 30+
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.