The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

Why this role exists:

PayPal’s mission is to make cryptocurrency more accessible for all. We’re accelerating efforts to position our PayPal and Venmo wallets as the mainstream way to engage with crypto, bridging the gap between the crypto and fiat worlds with a seamless, trusted experience. We’re looking for an inspiring leader who can bring this vision to life for our customers and drive meaningful, measurable growth across the business.

Top‑line mandate:

• Own the Crypto P&L for Marketing—set strategy, allocate budget, and deliver user‑growth and revenue targets for all PayPal & Venmo crypto products.
• Help shape the roadmap from trading to utility—champion stablecoin‑based payments and cross‑border use‑cases as near‑term growth engines while scouting longer‑horizon crypto opportunities.

Job Description:

Key Responsibilities:

Strategy & GTMCraft a balanced crypto marketing strategy that services the ambitions of each business, whilst delivering the longer-term ambitions of PayPal Inc. around crypto.Build annual and quarterly GTM plans (audience, positioning, channel mix, KPIs) in lock‑step with Product, Marketing, Sales, and Country teams.Own continuous competitive and market‑intelligence programs; translate insights into positioning updates and win-sheets.Establish OKRs, dashboards, and experiment frameworks; communicate results and iterate rapidly.Product Marketing LeadershipOwn narrative, positioning, and launch playbooks for new features—PYUSD on‑ramps/off‑ramps, cross‑border payouts, merchant acceptance, on‑chain rewards, etc.Commission and synthesize consumer research to validate product‑market fit and surface insights for roadmap prioritization.Develop sales‑enablement toolkits, pitch decks, and partner collateral that help BD/account teams close wallet and stablecoin‑acceptance deals.Integrated Campaigns & LifecycleLead 360° programs spanning paid media, CRM/lifecycle, PR, influencer, content, and community that drive habituation and loyalty.Build a high‑throughput content engine (blog, video, podcasts, social) that positions PayPal & Venmo as trusted voices in digital assets.Foster vibrant owned communities (Discord, Telegram, X) to drive education, advocacy, and rapid feedback loops; monitor sentiment and surface insights to product teams.Inform SEO/SEM strategy, website conversion funnels, and on‑page education that reduce first‑transact friction in partnership with web teams.Partnerships & EcosystemEvaluate and activate partnerships (exchanges, L2s, NFT platforms, creator platforms) that extend distribution or utility.Organize or sponsor hackathons, developer workshops, and industry events to accelerate merchant/stablecoin integrations and showcase PYUSD use‑cases.Become go-to PayPal/Venmo spokesperson at industry events and with key press/influencers.Team & OperationsGrow and mentor a high‑caliber team of product marketers, growth strategists, and content/community specialists.Manage external agencies and vendors for creative, media, and community.Serve as marketing’s point‑person with Legal, Risk, and Compliance to ensure every message meets evolving crypto regulations and local disclosures.Run an accountable operating cadence—scorecards, test‑and‑learn loops—aligned with Finance and Risk.Ideal Candidate Attributes:10–15+ years marketing experience, with 5+ years in crypto, Web3, or fintech at scale (consumer or B2B2C).Proven record launching and scaling digital‑asset products—from first‑trade to utility use‑cases (stablecoins, staking, remittances, custody, etc.).Deep understanding of the regulatory and risk landscape (BitLicense, MiCA, FATF Travel Rule, stablecoin bills) and how it shapes compliant marketing.Data‑driven operator comfortable owning a nine‑figure budget and tying spend to CAC, LTV, and contribution margin.Inspirational storyteller able to translate complex tech into clear consumer value propositions for two distinct brands.Cross‑functional influencer—can build trust with Product, Compliance, Legal, PR, and exec staff while moving fast.People‑first leader who grows diverse teams and creates a culture of experimentation, accountability, and bias for action.Comfortable toggling between C‑suite strategy sessions and hands‑on campaign reviews.Bonus Points:Experience integrating on‑chain identity, loyalty, or rewards into mainstream consumer apps.Track record marketing stablecoin or cross‑border payment products in multiple regions.Public‑speaker cred at major crypto or fintech conferences.Success at 12 Months Looks Like:PYUSD awareness and active usage indexed into mainstream PayPal/Venmo segments.Double‑digit growth in crypto MAUs and revenue, driven by both trading and everyday‑use features.Clear, published crypto marketing playbook adopted across PayPal Inc.Team and budget operating at world‑class executional rigor—on‑plan, on‑measure, and audit‑ready.

Preferred Qualification:

Subsidiary:

PayPal

Travel Percent:

15

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $188,000 to $323,950

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.