Senior Director, Customer & Commercial Finance Lead
The Coca-Cola Company
**Role Overview**
As a senior member of the operating unit (OU) Finance team, reporting directly to the CFO, the Senior Director - Customer & Commercial role builds on strong influence and communication skills coupled with strategic, data-driven thinking to manage our customer relationships, maximize value for our stakeholders and drive revenue growth management. The role entails managing a team of 4 associates directly.
**Focus, Scope and Impact**
**1. Business Partnership:** Partner with the OULT & senior leaders to shape and execute our Customer & Commercial strategy, including:
+ Accelerate revenue growth across brands with a focus on system margins as well as value share across all key channels (other than GT and with our customers in the OU)
+ Track and leverage the right Commercial and Customer Metrics that enable impactful measurement and opportunity identification at scale, leveraging metrics to drive fact-driven Commercial and Customer Planning at scale, initiating the right interventions, while ensuring metrics-driven communication in all key system routines.
+ Execute Margin optimization strategy across the entire value chain
+ Step change our capability with digital tools to accelerate outlet segmentation enabling margin expansion through better segmentation and system execution; enabling the right portfolio in the right outlets for the right Consumers and their key Occasion in close partnership with global C&CL as well as Platform Services
**2. Customer and NBV Management** Partner with the CFO and OU senior leadership to-
+ Lead Finance business partnership to Manage National Key accounts customer relationships
+ Support Terms of Trade negotiation with customers - Negotiation strategy, fact-based analytics, setting boundary conditions and participation in negotiation meetings
+ Gain insights and brainstorm with operations, bottling partners and customers on business issues; Prepare & support internal stakeholders on on-going negotiations
+ Set rebate and deduction strategy, manage financial negotiations with Internal Operations team, Bottling Partners and Customers
+ Quantitative and qualitative Customer information to drive sustainable and profitable business for the long term.
+ Lead financial strategy and negotiations for new customer partnerships
+ Manage New Business Models E2E
+ Leverage the network and execute locally Global margin strategy
**3. RGM & Commercial**
+ Play critical role in leading the expansion of Revenue Growth Management as a core pillar for OU's future development through an appropriate balance of locally developed and global best practice commercial capabilities, tools and processes.
+ Support design, development and implementation by Bottler/Country/Channel/Customer RGM strategy including overall Pricing Strategy, NARTD Category and Brand Pricing Strategy, Segmented Pricing and Execution Strategy and right pack-pricing architectures.
+ Lead systematic mapping of revenue growth opportunities across geographies, consumer/shopper clusters, occasions/shopping trips, channels/customers.
+ Lead overall system commodity Inflation management including inflation forecasting for key commodities and across Bottler level to enable proactive & dynamic decision making for driving pricing decisions across categories/packs
+ Step change our capability with digital tools to enable margin expansion through focused segmentation, optimal trade margins consumer promotions and system execution; enabling the right portfolio in the right outlets for the right Consumers and their key Occasion - in close partnership with local and global C&CL teams as well as Platform Services
+ Leverage the right Commercial and Customer Metrics that enable impactful fact-driven tracking and opportunity identification at scale, initiating the right interventions, while ensuring metrics-driven communication in all key system routines
+ Lead CPG pricing studies in collaboration with strategy & commercial, focused on identifying key pricing strategy learning from the Industry that can be leveraged by Company for long term as well as tactical price interventions in line with emerging trends in CPG industry
**Minimum Qualifications and Requirements:**
+ > 12 years of leadership experience in senior commercial finance roles Extensive management experience, with ability to work in a diverse cultural environment as a highly efficient communicator and influencer at all levels Strong combination of analytical and strategic thinking capabilities, deep understanding of our customers and a hands-on approach to collaborating in the OU
+ Owing to significant analysis complexity - The incumbent requires strong analysis and interpretation skills as the role requires deep understanding of various data sets including but not limited to - volume, system revenue and financial metrics, market share-distribution, execution data, consumer brand and shopper dataThe incumbent needs to integrate all the available data sources to identify opportunity areas and help develop strategic action plans
+ Role model the 'Leadership in the Network' definition Ability to lead teams/prior people leadership experience and collaborating cross-functionally on enterprise priorities
**Skills:**
Leadership; Account Closing; Business Analytics; Financial Modeling; Key Performance Indicators (KPI); Cash Flow; Budgeting; Financial Performance; Generally Accepted Accounting Principles (GAAP); Waterfall Model; Microsoft Office; Group Problem Solving; Communication; General Ledger (GL); Strategy Development; Financial Performance Management; Profit and Loss (P&L) Management; Corporate Finance; Teamwork; Preparation of Financial Reports; Financial Forecasting
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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