Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

January 9, 2025

Shift:

Job Description Summary:

Provides thought leadership in creative design; take leadership role in ensuring creative strategies and plans reflect brand’s value and core creative idea; builds capability in creative strategy. Individual contributor who contributes to the development of the functional strategy; considered an expert both internally and externally; leads project teams to achieve milestones and objectives; operates with no supervision in a complex environment.FOCUS, SCOPE and IMPACT: Support the Global Category President in developing a vision and strategic direction for the category Work with brand strategy and innovation resources to define brand vision, BVA, BBEI and translate brand vision into creative guidelines Own creative strategy for six Global HST brands Create a pipeline of key global creative engagement initiatives for the next 3 yearsDevelop business briefs for global IMX engagement initiatives and translate brand vision into creative guidelines Own and drive global IMX engagement initiatives for global brands, leveraging networked org (WPP, OpenX, StudioX and OUs) for development and production (incl. brand creative briefs)Oversee regional IMX engagement initiatives for global brands (with decision rights on Lead OU/campaign approval)Provide guidelines on localization allowed for global IMX campaignsLead one creative and shopper direct reportsUnlock WPP agency network partner model to support creative execution Support marketing transformation initiatives to unlock world class marketing organization Accountable for overall engagement and inspiration of the global brand community JOINING THE TEAM – WHAT’S IN IT FOR YOU? Being at the forefront of re-imagining the next-stage of category growth for the company  Owning the narrative – global category / global brands Continuous learning to support upskilling  Cross cultural/operating unit experience EXPERIENCE Significant marketing experience in roles related to creative design, as well as brand strategy (8+ years)Direct experience with creative and/or design across several brandsDirect experience managing creative processes  Experience collaborating with cross-regional teams and other creative teams  Comfort with and understanding of consumer and business analyticsComfort with and understanding of human insightsComfort in assets and partnershipsComfort in business & commercial acumenTCCC experience strongly preferredWORK FOCUS Ability to oversee overall creative strategy across 6 global HST brandsExtremely strong creative thinking capability Ability to oversee and lead efforts on developing creative vision, writing briefs, building partnerships with other creative entities, and overseeing the execution of creative work.  Ability to work in agile project-based teams  Deep consumer understanding  COMMUNICTAION FOCUS Role will require frequent communication with Global CMO, Global Category Presidents, OUMDs, other Global Marketing sub-functions, and OU Category Leads, as well as external communications with key agencies, potential partnersCreative Resource must be comfortable communicating innovative approaches to brand/category development and building buy-in across key internal stakeholders   Key Knowledge Requirements & Functional SkillsCreative StrategyBrand/Category StrategyTeam Management & LeadershipAgile Ways of WorkingTCCC Business Models

Skills:

Brand Strategy, Category Strategy, Creative Brand Strategy

Pay Range:

$197,000 - $238,400

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.