Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

About the Role

The Senior Director, Integrated Marketing Japan will lead marketing strategy and execution for WBD’s businesses (ex-Theatrical) within Japan. This includes leveraging iconic IPs such as HBO, Harry Potter, DC Comics, and Warner Bros. movies to captivate and engage audiences across streaming, networks, franchise, content licensing, home entertainment, games, and consumer products while closely collaborating with Theatrical and Tour & Retail divisions.

The role focuses on developing country-specific marketing plans that inject our brands into culture, driving relevance and resonance with core audiences. Balancing short- and long-term priorities, our primary goal is to grow our direct-to-consumer Max brand while continuing to support our valuable legacy businesses.

We require an inspirational leader who can rally a team to deliver results that help achieve with local business objectives while aligning with broader regional and global strategies. This position reports to the Country General Manager and has a dotted-line relationship with the regional Senior Vice President of Marketing for strategic input and regional resource support.

Key Responsibilities:

Develop and implement innovative, country-specific marketing plans across all marketing functions (social, media planning & buying, advertising, content marketing, franchise & marketing partnerships, publicity, direct marketing, production and operations) reflecting local audience preferences and business goals

Drive marketing excellence across our legacy businesses while building capabilities for growing Max over the long term. Focus on defining the value proposition, identifying target audiences, channel strategy and driving acquisition, retention, engagement and brand love for Max

Set an ambitious standard for creativity and execution, leveraging iconic IP to craft groundbreaking, culturally defining campaigns that resonate deeply with local audiences and set new benchmarks for innovation and impact

Partner with the regional SVP of Marketing, regional functional leaders and global teams to enhance the quality and impact of marketing efforts. Advocate for local priorities and ensure regional and global teams provide optimal support and resources that drive business objectives

Work closely with content, product, sales, and operational teams to align marketing strategies with business goals. Foster strong internal partnerships that streamline execution and maximize the impact of marketing initiatives

Forge and maintain strong partnerships with external stakeholders, including TV networks, distributors, telcos, and key players in the Japan entertainment ecosystem, such as IP holders and publishers. Leverage these relationships to amplify business opportunities and enhance our value proposition

Define and monitor marketing KPIs: acquisition, retention, and engagement - as well as brand awareness, affinity, equity and fandom. Leverage consumer insights and audience targeting to optimize strategies, balancing creativity with commercial effectiveness

Seek and implement stakeholder feedback to maximize success, while remaining fully accountable for outcomes. Make bold, decisive choices that optimize results across business units, navigating budgets and team size with agility and flexibility

Develop and maintain a strong understanding of the competitive landscape, emerging industry trends, and evolving marketing techniques. Use this knowledge to identify opportunities, refine audience targeting strategies and ensure WBD remains at the forefront of marketing innovation and audience engagement

Cultivate Max as a culturally iconic and beloved brand, fostering deep connections with audiences. Leverage digital, social, experiential, partnerships, and earned media to create immersive campaigns that inspire fandom, loyalty and cultural relevance

Recruit, develop, and inspire a world-class marketing team capable of excelling across diverse business areas

Foster a collaborative, creative, and results-oriented culture where talent thrives and bold ideas flourish

Your Experience:

You have experience leading marketing campaigns that drive growth and impact for established businesses while launching or scaling new initiatives, ideally in streaming, media, or entertainment

You know how to combine creativity with results, delivering campaigns that resonate with audiences while meeting measurable business goals

You have built strong external partnerships before—working with TV networks, distributors, telcos, or other entertainment ecosystem players to maximize opportunities and reach

You are skilled at leveraging consumer insights, audience data, and marketing trends to sharpen strategies and optimize performance

You’re a team builder and leader—someone who inspires people to do their best work, fosters collaboration, and brings energy and clarity to complex situations

You thrive in dynamic, fast-paced environments, balancing short-term priorities with long-term goals while staying agile and focused

Knowledge/Skills:

Excellent oral and written communication skills

Strong analytical skills & attention to detail

Fluency in spoken and written Japanese and English

Ability to use a structured approach to understand, analyze, and solve complex problems/issues

Ability to develop working partnerships with senior executives across the business

Excellent interpersonal & diplomatic skills

Positive self-starter and work well in fast-paced operations

Graduate with considerable marketing experience; the following experiences are preferable:

Extensive working knowledge of DTC business, preferably SVOD

Proven success in dealing with business executives at all levels

Experience of operating within a matrix management and report line structure

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.