This is a Hybrid position based in The United States. Candidates must be within a commutable distance to either our San Jose, CA, or Frisco, TX, offices. You will be required to come onsite from time to time for meetings to collaborate with executives and other team members. We are only considering candidates who are within a commutable distance to our locations and are not offering relocation at this time.
About the role:
Martech Enablement
Audit existing analytics and Martech stack against stakeholder needs; recommend shifts/optimizations towards a suite of best in class tools to accelerate marketing efforts
Partner with product and engineering teams to assess system and platform dependencies to select vendors and tools that fit into the McAfee tech ecosystem
Select, negotiate, and manage external vendors, agencies, and production partners in collaboration with Marketing and Sourcing teams
Build an implementation and integration plan that ensures a seamless transition to new technology without interrupting existing campaigns and workflow
Ensure adoption of Martech and organizational systems and tools among the Marketing team to boost productivity and effectiveness, measure impact and continuously assess opportunities for improvement
Act as key POC for Marketing POV on new cross-functional tools such as gen AI copy, data and creative tools, and project, workflow and asset management tools; ensure Marketing team is trained on and incorporating efficiency and productivity tools into all processes and workflows
Project Management
Outline cross-funnel subscriber flows and touchpoints to build appropriate segment planning strategies across teams and initiatives
Continuously evaluate and refine marketing operations processes to enhance efficiency, agility, and effectiveness; Identify and deploy opportunities for automation, process innovation, and technology enhancements to drive operational excellence
Demonstrate a deep understanding of marketing objectives and calendar, understanding the necessary stages and gates of briefing, strategy, tactical plans, execution, and reporting
Implement governance, tools, and frameworks to improve resource allocation, capacity planning, and cross-functional communication
Work with cross-functional partners to align on project priorities, milestone management, objectives, audiences to influence and interdependent implications
Manage cross-channel marketing campaign deployment, building out timelines, asset delivery plans and monitoring goal accountability
About You:
15+ years of experience leading operational teams with a strong command of marketing channels and planning, Marketing technology, systems and project management
Understanding of the consumer and marketing funnel and the tools and platforms that can integrate and connect attitudinal and behavioral insights to media planning and measurement
Extensive experience managing marketing workflows, creative production, and resource management; can optimize processes to increase speed-to-market, improve cross-functional communication, and drive operational excellence
Experience working directly with creatives and agencies to collaborate on campaigns, managing a high volume of creative and campaign types in parallel
Strong interpersonal and team building skills; ability to influence/drive change across functional and business boundaries, and present to leadership
Passionate about “process and planning design,” obsessed with understanding how everything works and translating requests and business processes into insights-based frameworks and solutions
Experience leading 360 marketing programs across digital, social, content, print, OOH, and experiential
Attributes:
Connector & Collaborator – Able to bridge gaps between teams and create synergy across marketing functions
Operational Leader – Thinks end-to-end and can optimize complex workflows for efficiency
Strategic & Detail-Oriented – Can zoom out to see the big picture but also dive into executional details
Problem-Solver – Thrives in a fast-paced, dynamic environment, able to remove roadblocks and drive solutions
Influential & Adaptable – Works well with executives, stakeholders, and creative teams, ensuring alignment across priorities
#Li-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
Bonus Program401k Retirement PlanMedical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability CoveragePaid Parental LeaveSupport for Community Involvement14 Paid Company HolidaysUnlimited Paid Time Off for Exempt Employees96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each YearWe're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $171,960.00-$282,510.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.