BeiGene continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:

The Senior Director, US DTC Marketing is responsible for leading the development and implementation of the patient strategy and execution for Brukinsa, BeiGene’s market-leading BTK inhibitor. This role requires deep experience in developing innovative approaches to patient engagement across channels, including web, video/TV, and social media. This position reports to the Vice President of US Hematology Marketing.

Essential Functions of the job:

Lead the development of the patient strategy and marketing plan in alignment with the overall brand strategyCreate innovative strategies and tactics across channels (web, video/TV, and social media) that will enhance brand performanceGenerate actionable insights by leading ad boards and market research with patients with B-cell malignancies to inform messaging, tactics, and channel selectionPartner with Patient Advocacy to engage patient organizations through strategic initiativesDevelop measurement plans to assess effectiveness using advanced analytics in collaboration with the Global Operations Business Analytics and Omnichannel teamsSelect and manage multiple agencies with significant promotional spend (DTC agencies, digital agencies, media buying)Manage budget allocation in line with brand priorities and continually assess tactic and channel performance to deliver highest impactCollaborate with Regulatory, Legal/Privacy and Pharmacovigilance teams to ensure that patient initiatives comply with internal and local laws and adhere to monitoring and reporting requirementsMember of the cross-functional working team that coordinates branded and unbranded nonpersonal promotion across the organizationCoach and develop team members to achieve both business and individual objectives

Qualifications:

A minimum of 12 years of pharmaceutical industry marketing or related experienceMust have at least 8 years' experience as a marketing leader in oncology; prior experience with heme malignancies preferredExperience developing and executing consumer strategies and tactics, with extensive experience across digital media channelsExperience in highly competitive marketsStrong business acumen and demonstrated analytical skillsTeam player who can incorporate input from others and can generate consensus through inclusionHighly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teamsExcellent interpersonal, oral and written communication skillsProven ability to lead, grow and develop others

Education Required: 

At least 12+ years of industry experience, or advanced degree (e.g. MBA) with 8-10 years of biotech/pharma oncology experience

Supervisory Responsibilities:  

Yes

BeiGene Global Competencies

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

Fosters TeamworkProvides and Solicits Honest and Actionable FeedbackSelf-AwarenessActs InclusivelyDemonstrates InitiativeEntrepreneurial MindsetContinuous LearningEmbraces ChangeResults-OrientedAnalytical Thinking/Data AnalysisFinancial ExcellenceCommunicates with Clarity

Salary Range: $195,000.00 - $265,000.00 annually

BeiGene is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process.  Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeiGene Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer and we value diversity. BeiGene does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.