Senior Director - Depuy Synthes India
Johnson & Johnson
SummaryTo develop a sustainable growth strategy for the next 3-5 years for continued market leadership and delivery of financial commitments for DPS Business Unit in IndiaCreate customer value proposition by shaping the ecosystem through effective internal external partnershipsCreate a robust diverse team with a customer-centricity and collaborative cultureKey Responsibilities:
General Responsibility:
Be an active participant in the DPS Leadership team to help ensure optimal direction, act as a balancing act between Joints, Trauma Spine business models and overall leadership of the One DPS businessMaximize sales results by acting as a conduit from a strategy and execution perspective between Sales and Marketing. Drive cultural orientation focused on partnership and collaboration with leaders from the business (such as Commercial, Marketing, COEs) and drive an enterprise demeanor.Create a platform to deliver growth by demonstrating insights and engage with customers to translate insights into action and capabilitiesNeeds to have end to end thinking in terms of partnership with Regulatory/ Supply Chain/ GA/ Connect with CEOs and external market ecosystem.Marketing LeadershipAssess culture, a strategy such as bridge tactics to digital surgery play and go-to-market model, and enabling structure or optimal resource allocationLead changes that enable the acceleration of the current growth as well as build agility to launch digital surgery solutions in the futureLead and advise a multi-franchise-based marketing team which develops and implements strategies contributing to increased unit growth, profitability and market shareCollaborate closely and demonstrate both regional and global resources for upcoming NPI’s and new initiative implementationsManage marketing related business processes and internal systems contributing to efficient and effective management practices.Prepare annual marketing plans which drive actions and outcomesLead the vision and direction of the Franchise, ensure it is communicated and understood within the sales teams, other areas of the company and members of the marketing teamMaintain and strengthen relationships with key people within Affiliate sourcing companies in order to be the voice of the platform and raising awareness of portfolio and pipeline needs outside the standardThis is repeated in the last bullet Conduct regular marketing team meetings and reviews as a basis for challenging and improving marketing team performanceAchieve growth through a process of market-driven business, political and economic analysis, which leads to innovative initiatives based on market insights delivering increased penetration, profitability, new business, and product opportunities along with improved clinical and economic outcomes for Customers. Market development achieved through well-managed links with Regional Sales Managers and marketing initiatives aligned with the Account management processBe responsible for the development and implementation of multi-Franchise product pricing strategies, considering competitor activity, local pricing levels and international pricing requirements. Drive initiatives that contribute to improved product and system cost-effectiveness. Ensure effective partnership with both Contracts / Distributor Managers and Regional Sales Managers on pricing for contracts, tenders and Account development strategiesSales Leadership:Lead and advise the sales initiatives of the sales teams to ensure that sales and profit targets are achievedCollaborate with Key Accounts Team to develop and shape strategies as well as deliver and optimize win-win outcomesSeek opportunities and business at risk and prepare strategies that drive action and outcomesIdentify and direct action on business and tender opportunities through liaison and cooperation with commercial servicesBuild relationships and develop loyalty with customers and decision-makers by providing superior customer solutionsDevelop and maintain detailed account analysis and customer profiling resulting ineffective investment of resources to drive businessLead SFE/ Business Analytics initiativesPeople Leadership:Provide mentorship and direction in the development of team membersCreate an environment built on teamwork within sales, across marketing and support departments leading to the improved team and Company performance, job satisfaction, and retention through people developmentFocus on creating a diverse workforce and an inclusive culture that enables employees to be their best at workFollow company protocol to ensure high caliber recruitment and succession plan fulfilled.Operational Management Create an optimized channel structureExpense management - Forecast and manage expenses for BU. Manage the appropriate utilization of resources and equipmentDSO - to assist the credit department to achieve corporate targetsE-Commerce - encourage the addition of E-Commerce initiatives with Key AccountsEnsure compliance to local code of conduct guidelinesOperational Excellence – Manage the BU to effective DSI / ESO requirements as determined by the businessCompliance:Complete annual HCBI/compliance training within required time framesReport Adverse Events and product quality complaints in a timely way according to current guidelines/SOPAct in accordance with Johnson Johnson HCBI requirements when interacting with Healthcare Professionals and Government officialsIf commissioning contractors or third-party organizations, put contracts in place and provide training so that these individuals also act in accordance with Johnson Johnson HCBI requirements and report adverse events and complaints (as above)Align with designated SOP’s for the roleSummaryTo develop a sustainable growth strategy for the next 3-5 years for continued market leadership and delivery of financial commitments for DPS Business Unit in IndiaCreate customer value proposition by shaping the ecosystem through effective internal external partnershipsCreate a robust diverse team with a customer-centricity and collaborative cultureKey Responsibilities:General Responsibility:
Be an active participant in the DPS Leadership team to help ensure optimal direction, act as a balancing act between Joints, Trauma Spine business models and overall leadership of the One DPS businessMaximize sales results by acting as a conduit from a strategy and execution perspective between Sales and Marketing. Drive cultural orientation focused on partnership and collaboration with leaders from the business (such as Commercial, Marketing, COEs) and drive an enterprise demeanor.Create a platform to deliver growth by demonstrating insights and engage with customers to translate insights into action and capabilitiesNeeds to have end to end thinking in terms of partnership with Regulatory/ Supply Chain/ GA/ Connect with CEOs and external market ecosystem.Marketing LeadershipAssess culture, a strategy such as bridge tactics to digital surgery play and go-to-market model, and enabling structure or optimal resource allocationLead changes that enable the acceleration of the current growth as well as build agility to launch digital surgery solutions in the futureLead and advise a multi-franchise-based marketing team which develops and implements strategies contributing to increased unit growth, profitability and market shareCollaborate closely and demonstrate both regional and global resources for upcoming NPI’s and new initiative implementationsManage marketing related business processes and internal systems contributing to efficient and effective management practices.Prepare annual marketing plans which drive actions and outcomesLead the vision and direction of the Franchise, ensure it is communicated and understood within the sales teams, other areas of the company and members of the marketing teamMaintain and strengthen relationships with key people within Affiliate sourcing companies in order to be the voice of the platform and raising awareness of portfolio and pipeline needs outside the standardThis is repeated in the last bullet Conduct regular marketing team meetings and reviews as a basis for challenging and improving marketing team performanceAchieve growth through a process of market-driven business, political and economic analysis, which leads to innovative initiatives based on market insights delivering increased penetration, profitability, new business, and product opportunities along with improved clinical and economic outcomes for Customers. Market development achieved through well-managed links with Regional Sales Managers and marketing initiatives aligned with the Account management processBe responsible for the development and implementation of multi-Franchise product pricing strategies, considering competitor activity, local pricing levels and international pricing requirements. Drive initiatives that contribute to improved product and system cost-effectiveness. Ensure effective partnership with both Contracts / Distributor Managers and Regional Sales Managers on pricing for contracts, tenders and Account development strategiesSales Leadership:Lead and advise the sales initiatives of the sales teams to ensure that sales and profit targets are achievedCollaborate with Key Accounts Team to develop and shape strategies as well as deliver and optimize win-win outcomesSeek opportunities and business at risk and prepare strategies that drive action and outcomesIdentify and direct action on business and tender opportunities through liaison and cooperation with commercial servicesBuild relationships and develop loyalty with customers and decision-makers by providing superior customer solutionsDevelop and maintain detailed account analysis and customer profiling resulting ineffective investment of resources to drive businessLead SFE/ Business Analytics initiativesPeople Leadership:Provide mentorship and direction in the development of team membersCreate an environment built on teamwork within sales, across marketing and support departments leading to the improved team and Company performance, job satisfaction, and retention through people developmentFocus on creating a diverse workforce and an inclusive culture that enables employees to be their best at workFollow company protocol to ensure high caliber recruitment and succession plan fulfilled.Operational Management Create an optimized channel structureExpense management - Forecast and manage expenses for BU. Manage the appropriate utilization of resources and equipmentDSO - to assist the credit department to achieve corporate targetsE-Commerce - encourage the addition of E-Commerce initiatives with Key AccountsEnsure compliance to local code of conduct guidelinesOperational Excellence – Manage the BU to effective DSI / ESO requirements as determined by the businessCompliance:Complete annual HCBI/compliance training within required time framesReport Adverse Events and product quality complaints in a timely way according to current guidelines/SOPAct in accordance with Johnson Johnson HCBI requirements when interacting with Healthcare Professionals and Government officialsIf commissioning contractors or third-party organizations, put contracts in place and provide training so that these individuals also act in accordance with Johnson Johnson HCBI requirements and report adverse events and complaints (as above)Align with designated SOP’s for the roleEducation Skill Required:Post Graduate qualification in management from premier B-SchoolExperience of leading a PL size of approximately USD 70-80 MnDesirable5 years’ experience in Marketing and StrategyPrior experience in Healthcare space preferably Medical DevicesOther: Knowledge of industry, markets, competitors, patients, and customersKnowledge of local country external landscape and dynamicsKnowledge of financial, operational and other key business metricsKnowledge of regional and/or functional trendsKnowledge of business context and associated resource needsKnowledge of and expertise in specific area of focusKnowledge of how to optimize talent and drive development of othersDemonstrated Leadership attributes and achievements aligned with JJ’s Leadership ImperativesModels and lives the Credo valuesExperience aligning work unit or individual activities to the organizational strategyExperience managing and resolving interpersonally ambitious situationsExperience driving key initiatives; holds self and others accountableExperience identifying and influencing partners in a sophisticated, matrix environmentExperience demonstrating a willingness to diverse ideas and encouraging the same in othersBroadening perspective beyond own expertise and organizational setting (e.g. cross-functional, cross-regional, cross-sector experience)Experience leading/supporting people through difficult, ambiguous, or uncertain situationsExperience taking proactive measures to develop accountable and diverse leaders who inspire and empower othersExperience generating innovative ideas, processes, or solutions that bring valueExperience supporting/sustaining a culture of quality and compliance including open communication, reporting non-compliance, and holding self/others accountableEducation Skill Required:Post Graduate qualification in management from premier B-SchoolExperience of leading a PL size of approximately USD 70-80 MnDesirable5 years’ experience in Marketing and StrategyPrior experience in Healthcare space preferably Medical DevicesOther: Knowledge of industry, markets, competitors, patients, and customersKnowledge of local country external landscape and dynamicsKnowledge of financial, operational and other key business metricsKnowledge of regional and/or functional trendsKnowledge of business context and associated resource needsKnowledge of and expertise in specific area of focusKnowledge of how to optimize talent and drive development of othersDemonstrated Leadership attributes and achievements aligned with JJ’s Leadership ImperativesModels and lives the Credo valuesExperience aligning work unit or individual activities to the organizational strategyExperience managing and resolving interpersonally ambitious situationsExperience driving key initiatives; holds self and others accountableExperience identifying and influencing partners in a sophisticated, matrix environmentExperience demonstrating a willingness to diverse ideas and encouraging the same in othersBroadening perspective beyond own expertise and organizational setting (e.g. cross-functional, cross-regional, cross-sector experience)Experience leading/supporting people through difficult, ambiguous, or uncertain situationsExperience taking proactive measures to develop accountable and diverse leaders who inspire and empower othersExperience generating innovative ideas, processes, or solutions that bring valueExperience supporting/sustaining a culture of quality and compliance including open communication, reporting non-compliance, and holding self/others accountable
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