Salary range: 160-230K

By joining the Bio-Techne team you will have an impact on cutting-edge research that is a catalyst for better health and longer life. Bio-Techne provides tools for researchers in Life Sciences and Clinical Diagnostics.

The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.

Key Responsibilities:

Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders. Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience. Establish and monitor Digital Marketing key performance indicators.  Continuously test and optimize marketing strategies based on data insights to improve performance and drive results. Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies. Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns. Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns. Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed. Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences. Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking. Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas. Work closely with various teams globally to prioritize website enhancements/optimizations.