Kforce has a client that is seeking a Senior E-commerce Specialist in Doral, FL. Summary: The Senior E-commerce Specialist is responsible for the ideation, creation and execution of merchandising and personalization campaigns to deliver on sales goals for pre-cruise onboard revenue categories. The incumbent in this role leverages web analytics, research, and behavioral data to bring new ideas and recommendations on how to achieve and optimize booked guest KPI's. Job Functions: * Ideates, creates and executes personalization and promotional campaigns including A/B tests, dynamic banners, promotion setup and guest segments to deliver on booked guest team goals for onboard revenue categories and communications * Creates and executes merchandising initiatives in Hybris SAP using web analytics and behavioral data to inform product creation and updates, product ranking and sorting, web banners and targeting rules * Partners with the creative department to supply e-commerce briefs * Oversees the creation of marketing materials on Company's website * Produces and presents reports for internal and external audiences that leverage web analytics, behavioral data, and campaign performance; These reports monitor campaign effectiveness, performance against booked guest KPI's and offer recommendations for enhancements and improvement in booked guest marketing and communications * Oversees complex projects and initiatives for multiple departments including Guest Commerce, Guest Communications, Casino Marketing, and Brand Marketing; Assists and mentors Specialists as needed * Performs other duties as assigned * Complies with all policies and standards