Do you want to join a dynamic digital marketing team with a passion for utilizing personalized data and email channel expertise to deepen the relationship with millions of our customers, evolve operational processes and implement new MarTech capabilities? Are you looking for an empowered opportunity to hone your development, analytical, strategic, creative, collaboration and leadership skills while managing multiple projects with attention to details and deadlines? If so, look no further! Maybe we are made for each other!
The Expertise We’re Looking For
Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)
Advanced Front End HTML and CSS coding experience, specifically in Emails
Experience with one or more of the following areas: digital production, MarTech, marketing, and/or creative highly desired
Email Development subject matter expert with experience building emails, lists and journeys in Salesforce Marketing Cloud
With proven knowledge of how to solve for
Complex dynamic content scenarios
Use of shared templates, scripts, and content
Cross Email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities
With experience contributing to release management processes and production installs
A clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups
Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)
SQL Query experience is a plus.
Excellent communication skills required
Curious and intellectually honest. Dedication to continuous growth, development, and improvement
Enjoy tracking, triaging, and solving issues in real-time
Ability to continuously develop and improve process / infrastructure within a constantly evolving team
Customer first mentality
Comfortable leading and influencing through ambiguity and without authority
Strong attention to detail and methodical thinking
Entrepreneurial and agile mentality, with a bias towards action
Passion for training and upskilling others
The Purpose of Your Role
As a Senior Email Developer within the central marketing function of Fidelity Investments, your role is to enhance, expand, and support our systems that deepen our relationship with millions of our customers by using data to plan and execute personal, relevant, and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices and technologies that power our customer obsessed email marketing programs. You will be responsible for ongoing process documentation, training, troubleshooting, problem solving on our Salesforce Marketing Cloud, email platform. You will apply your Salesforce Marketing Cloud expertise to help the team to continue to innovate and increase efficiency.
The Skills You Bring
Strong project management, time management, and organization skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks
Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results
Adept at building relationships across all management levels in a highly matrixed environment, leading and collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority. Act as primary liaison between internal business and tech teams to resolve various project and technology challenges.
Able to lead by demonstrating and establishing clarity, effectively communicating, and reinforcing the value of collaboration in enhancing team’s performance
Ability to think strategically and assess strategy and requirements while implementing tactically on multiple major initiatives simultaneously.
Provide guidance and lead training to enable other team members to meet/exceed expectations. May be responsible for managing a small team of individual contributors; may have input to or be responsible for performance management activities
Excellent analytical, creative, and oral/written communication/presentation skills
Excellent judgment and problem solving
Demonstrated ability to self-learn and self-direct
The Value You Deliver
The Senior Email Developer will liaise across multiple teams to:
Learn the existing email documentation, procedures and interactions with the goal to streamline and simplify these processes.
Build and edit emails, and code logic branching using Salesforce Marketing Cloud (SFMC) on their Content Builder and AMPscripting platforms as well as their Journey Builder capability
Collaborate with technology teams to onboard new email capabilities and requirements on Salesforce Marketing Cloud (SFMC)
Lead and/or support cross-organizational projects as a subject matter expert for email channel, including but not limited to: template specifications, technical design, channel best practice, executional process and principles, data feed analysis, and platform capabilities
How Your Work Impacts the Organization
The Email Engineering and Marketing Orchestration (EEMO) Team works cross-functionally to support the end-to-end enablement and implementation of PWI emails and journeys. Additionally, the team provides leadership/support to enhance process/procedure efficiency for email programs, and collaborates with partners to drive program/campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.
Certifications: