Principal Accountabilities: Under broad supervision:* Assist more senior Brand Managers in the development and execution of marketing plans * Introduce the marketing management function involving research or historical records, trends, analyzing consumer habits, competitor pricing impact, sales techniques, advertising performance, etc. Knowledge & Skill Requirements: * Bachelor’s degree in Marketing or related field *Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager’s criteria* Three to five years of related experience preferred* Strong written and oral communication skills* Proficient PC skills Knowledge & Application: * Understands and applies the principles and practices in a recognized professional field requiring extensive academic preparation* Likely to be newly professionally qualified in a specific field, or will have extensive experience in complex technical area* Determines a course of action based on guidelines and modifies processes and methods as required* Generally requires knowledge of company policies, practices, and procedures Problem Solving: * Resolves issues which are often varied and non-routine* Uses previous experience to identify most appropriate option or improve existing approaches* Problems likely to require clarification* Undertakes analysis and investigation to solve differing, but related, problems* Work is performed under general guidance and direction* May require the initiation of contacts to resolve and discuss mutual problems or collaboration on procedures or transactions Interaction: * Conveys information to occasionally divergent audiences that may require some persuasion* In some instances will need to convey information to audiences not knowledgeable of the subject matter* Requires objective review of difficult work problems, obtaining cooperation or approval* Understands and communicates fairly complex information within the specialization or recognized body of formal knowledge Impact: * Impact is generally limited to short-term team performance, occasionally on medium-term goals* Supports the achievement of goals through own personal effort* Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals* Beginning to have more of a contributory impact on team performance Accountability: * Accountable for meeting own targets which impact the immediate work area* Accountable for own targets which will typically be definable but not always financially measurable* May help coordinate the work of junior members of the team* Accountable for managing own impact on cost and profitability of the business Position Definition (Key Purpose of the Position) : _This role is critical for APAC/CN digital marketing, Social/Paid content development and management, social community growth._ **_APAC Level:_** _Key contact window between local markets and global for APAC overall social/paid content planning, approval, daily execution etc._ **_CN Level:_** _Lead all own social platforms (WeChat, Weibo, Redbook) annual/monthly local contents planning & development. Paid content campaign execution support._ Key Result Areas: + **_Own Social Champion:_** _Manage own social content creation and monthly calendar, social grid to maximize product storytelling by leveraging global assets and ride on consumer social intension, insights, shopper behavior._ + **_Paid Social & Campaign Support:_** _Support Kipling brand awareness building and brand equity enhancement through paid social and act as the bridge between Global, Local Markets and relevant partners such as IP franchisor._ + **_Brand Consistency:_** _Manage and ensure brand consistency for all digital and social media channels by leveraging Global assets & tools for local need._ + **_Result Tracking:_** _Manage APAC / CN Own Social Performance Tracking. Responsible to analyze and oversee competitors’ landscape in quarterly basis._ + **_Collaboration:_** _Lead_ _external agencies and work with internal cross functions to drive annual content strategy to be in line with marketing and business objectives._ + **_Social Resources Management:_** _Manage own social monthly budget forecasting include social posts amount, PR Sample, GWP or relevant incentive mechanism setting, maximize every single investment towards the brand objectives. Ensure digital content and own social are optimized with channel business needs._ Key performance indicators: + _Brand Taobao Search Index Own Social Media Fanbase (WeChat, Weibo, Redbook)_ + _Own Social Media Engagement (WeChat, Weibo, Redbook)_ + _Brand content execution in line with Global Visual Guideline across digital and social channels_ + _IP Collection ST%_ + _Hero Styles Revenue Target_ **Competency Requirements :** Behavioral Competencies - (Please refer to VF guiding principles) **_Business Acumen:_** _Sensitive to consumer social trends and insights. Ensuring all decisions are related to current and future business opportunities._ **_Communication:_** _Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message_ **_Innovation/innovative thinking:_** _Generating innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities_ **_Driving for results:_** _Setting high goals for personal and group accomplishments_ **_Building partnerships:_** _Identifying opportunities and taking action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals._ Functional Competencies – List down specific set of functional skills required to perform in this role _Basic Microsoft office Staying updated on social media trends and best practices_ **Experience** + Minimum Relevant Experience: + _Bachelor’s Degree or equivalent in Business or Marketing_ + _Good knowledge about China all social platforms, paid content environment and working experience at least 3 years_ + _Strong interpersonal skills_ + _Should be self-motivated able to work effectively in an autonomous environment, proactive and persistent_ R-20241210-0009 VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.