REQ12540 Senior Executive, Social Media (Open)

POSITION SUMMARY:

The main responsibility of the Senior Executive, Social Media is to support the team on day-to-day allocation of social media contents, proceed social media campaigns with KOL & KOC, arrange social media shooting, collaborating with agencies and deliver social media materials within the corporate branding guidelines of Melco. 

PRIMARY RESPONSIBILITIES:

Manage relevant social media content to drive growth and engagement on social media platforms.To coordinate with social media agency to implement social plan to boost visibilities and audience engagement and ensure all posts and stories are posted and delivered in a timely manner.Implement social campaigns as directed and other ad-hoc projects ensuring delivery to time, quality, and standards.Keep track on data, consolidate and compile post-campaign report for social media campaigns for management review.  Implementation of social media plans including material follow up and gate keep submission deadlinesManage billing to ensure payments are settled on timeCoordinate with different business unit on social media content shooting schedule, support on-properties shooting for social media and manage KOLs, Celebrity, Variety shows, company events and Concerts. Etc.Monitor social media trends and key competitors’ activities.Perform other duties when needed

QUALIFICATIONS:

Experience

Two or more solid years of related work experience.Familiarity with the latest trends and best practice in social media and digital media channelsKnowledge of social media platforms, such as Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG.Understanding of social media analytics, social media management tools, channel optimization.

Education

Bachelor’s degree in marketing, Communications, Business or International Studies

Skills / Competencies

Strong attention to detail and the ability to work accurately under pressure.Confidence and professionalism when dealing with people on all levels.Competent computer literacy, including Word, Excel, PowerPoint.An excellent understanding of high-end brands and how to deliver design and art for aspirational lifestyle brands.Flexible in working hours, as this may require extra hours out of normal work hours.Friendly, energetic, and enthusiastic.Passionate about their work and the role of branding to deliver success.Strong time management and organisational skills and the ability to manage multiple projects simultaneously without compromising on qualityGood written and verbal skills in English, Cantonese and Mandarin are essential.