What You’ll Do We are looking for a Senior Field Event Manager to lead Avalara’s EMEA third-party event strategy, ensuring seamless execution of trade shows and field events across multiple geographies. You will utilise your event marketing expertise, project management skills, and cross-functional collaboration to deliver high-impact, customer-focused events aligned with Avalara’s goals. They should also be able to step up when needed for our regional user conferences, customer and partner roundtable events. What Your Responsibilities Will Be Event Planning & Execution: Own end-to-end event management, from budgeting, logistics, and vendor coordination to on-site execution and performance analysis. Strategic Leadership: Develop and optimize the EU event strategy, ensuring alignment with marketing goals while driving efficiency and effectiveness. Stakeholder Collaboration: Work closely with internal teams, partners, and vendors to ensure a cohesive approach to event execution. Data-Driven Decision Making: Track KPIs, analyze performance, and provide insights to enhance event impact and ROI. Process Optimization: Continuously evaluate and refine event management processes for scalability and effectiveness. Demand generation mindset – Ensure all field events have a strong ROI / pipeline generation strategy, ownership of all field and partner event execution from planning, execution to lead upload and further follow up to ensure results. Team Leadership: Guide and mentor the EMEA Field Events Team, fostering collaboration and best practices. Problem solver and strong communication skills: demonstrated experience working with cross functional teams, ability to articulate the strategy, plan and execution plus performance to sales and executive leaders in QBRs and other meetings. Excellent verbal and written communication skills What You'll Need to be Successful 8+ years of experience managing large-scale B2B events in the UK/EU. Proven ability to drive event strategy, execution, and measurable results. Strong demand generation mindset, project management, budgeting, and negotiation skills. Expertise in Salesforce, PowerBI, Allocadia and marketing automation tools preferred. Industry experience and multilingual skills are a plus. Ability to proactively project manage, multitask, prioritise and show accountability and ownership Adaptability and resilience in a fast-moving business environment How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. Learn more about our benefits by region here: Avalara North America What You Need To Know About Avalara We’re Avalara. We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year, and this year we became a billion-dollar business. Our growth is real, and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.