Ping Identity is seeking a proactive, forward-thinking Senior Field Marketing & Demand Generation Manager to support our U.S. Public Sector business—including Federal, State & Local, and Education markets. This remote role is pivotal in shaping and executing marketing strategies and programs that directly impact pipeline creation and revenue growth.

The ideal candidate will bring a deep understanding of the public sector ecosystem, current trends, and buying dynamics. You’re experienced in field and channel marketing across digital, ABM, and event-based campaigns—and you know how to translate market realities into compelling programs that resonate with government audiences.

Key Responsibilities

Pipeline Ownership

Own the marketing-sourced pipeline number for the Americas Public Sector business

Partner with sales on total pipeline targets

Lead weekly pipeline reviews and represent marketing strategy and forecasts in all sales and business review calls

Sales Alignment

Collaborate closely with Public Sector sales and channel leaders to define joint objectives and prioritize initiatives that drive pipeline growth

Planning, Strategy & Execution

Develop and execute the Public Sector field marketing strategy—covering both direct and indirect campaigns with priority partners

Align efforts with broader sales and marketing objectives

Program Development

Build and execute high-impact campaigns, including ABM initiatives, digital programs, executive briefings, webinars, in-person and virtual events, and industry tradeshows

Budget Management

Own the annual field marketing budget, ensuring efficient resource allocation and forecast attainment

Cross-Functional Leadership

Partner across teams (events, digital, product marketing, SDRs, ops, etc.) to ensure strong campaign execution, lead follow-up, and pipeline conversion

Performance & Analytics

Use data and insights to continuously improve campaign performance and ROI

Track, measure, and report on KPIs related to engagement, pipeline impact, and conversion

Skills & Qualifications 

Bachelor’s degree required; MBA a plus

7+ years in demand generation, with at least 3 years focused on the Public Sector

Background in security, IT, or enterprise software preferred

Deep familiarity with public sector ecosystem, trends, procurement models, and partner landscape

Proven experience with field, channel, and partner marketing programs (to-, through-, and with-partner)

Hands-on expertise with Salesforce, Marketo, and platforms like 6sense or similar for intent and analytics

Strong analytical mindset—comfortable using data to inform decisions and optimize performance

Highly organized with excellent project management skills in a fast-paced environment

Strong communicator with a bias for action and a drive for excellence

Collaborative and responsive—able to work seamlessly with sales, execs, and cross-functional partners

Able to travel up to 10%

USA: $145,000 to $165,000
In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.