**Job Description :** This role works for the development and delivery of the Shopper Marketing for our brands and categories. Developing the store ready mechanics and assets for each TTL growth driver aligned in our brand plans (MBPs) and regional Activation Plans agreed in our Commercial Business Plans Channel Development - Developing Channel Strategy (Off Premise, On Premise, Omni-Channel) & Picture of Success to ensure seamless execution for aligned growth drivers. Build and develop plans with targets to maximize systemic value creation. Drive Shopper Projects to build Global Standards Shopper Innovation & Learning Centre. In addition to project management, this person will have a good understanding of the retail and bar environment and path to purchase, and will recommend what it takes to Stop, Engage and Land (SEL) to turn a shopper/consumer into a buyer of our brand. Work with Brand Marketing to understand brand positioning and visual assets, and work with Shopper Marketing Agencies to develop the mechanic, materials, visuals etc for each program, seeking input and alignment from Regional Customer Marketing and Activation teams in cluster, to deliver store ready assets on time in full for brilliant planning and execution. **Diversity statement** Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. **Worker Type :** Regular **Primary Location:** RPC Gurgaon **Additional Locations :** **Job Posting Start Date :** 2024-10-23 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)