Position Summary 

Support all efforts related to commercialization of product/service marketing, positioning, competitive research and content creation globally. This includes but is not limited to approving content, social media management, graphic design, digital website development, email marketing automation, and commercialization strategy. You will be the global commercial launch expert for new products working with product management and regional commercial teams to support the company’s overall global marketing and messaging strategy.

Duties and Responsibilities:
 

Understand the current and future competitive landscape, being expert on competition’s products and positioning Collaborate with global marketing communication, product management, regional commercial marketing and sales to produce relevant content (collateral, PPTs, whitepapers, videos, website content, training materials, etc.) Develop commercial launch strategies to include: promotions, channel, training content and education  Develop all customer- and internal-facing marketing materials align with product-specific value positioning for new launches and foundational content for current product lines(best practice documents, user guides, etc.) Support the creation of customer/sales training materials to educate on products and services using established marketing messaging Lead tactical areas of product launch for globally with regional input (content development, product positioning, press releases and social medica messaging) Responsible for communicating business related issues or opportunities to next management level  Performs other duties assigned as needed

Qualifications: 

3+ years of experience in marketing and content creation  Bachelor's degree in Marketing, Communication, or a related field, or equivalent experience  Experience working across the organization managing projects and keeping people accountable to deadlines Proficient in Microsoft Office, Adobe Suite, G Suite, and social media management software Experience using Marketing Automation tools Experience with Client Management Relationship (CRM) Software, e.g. SalesForce Experience in B2B channels and the Healthcare systems,with proven ability to execute marketing programs Experience in content marketing, strategizing and developing creative content with a keen eye for detail Comfortable using collaboration and project management tools Leads with a digital-first mindset, while possessing the traditional marketing skillsets for balancing diverse audiences Strong communication: able to take technical and clinical details of software and translate it to the benefits for the user Metric-driven and analytical: ability to prioritize, drive and complete projects using both data and company needs. Ability to develop and nurture customer relationships through diverse and creative ideas

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.