Cash App is looking for a fast-paced and action-oriented Senior Integrated Marketing Lead in the US. This role will oversee integrated marketing functions for Cash App’s Commerce team (Afterpay + Cash App Pay). The ideal candidate has a wealth of experience working with commercial retailers and running a team focused on building integrated consumer marketing campaigns that also support 3rd party partners. This candidate must have the ability to work in a fast paced environment and has excellent communication and presentation skills, with equal parts creative and analytical.

Key Responsibilities

Oversee Afterpay integrated marketing efforts in the US & partnering closely with Afterpay International to help bring consistency across our brand globally

Design, develop and scale campaigns that drive consumer awareness and adoption of Cash App’s commerce solutions (pay now and pay later)

Design and execute a content strategy and calendar that highlights our value proposition in a way that resonates with our core customer 

Collaborate with marketing channels (B2B and B2C), Creative, Data Science, and comms to execute launch plans flawlessly

Develop integrated marketing campaigns that support 3rd party partners during peak retail moments and/or during critical phases of the partnership (e.g. at launch)

Develop compelling customer-centric product positioning and oversee the consumer launch and adoption of commerce products

Partner with Customer Insights & Data Science to gather insights that drive campaign direction

Partner with Product & Customer Insights to develop feedback loops on marketing effectiveness, brand health and areas of opportunity regarding brand perception

Partner with Creative and external agencies to build campaign platforms, assets and evergreen content

Acting as an advocate for enhancing the overall look and feel of the brand across all touch points