Senior Interactive Play Designer - Interactive Toymaker (maternity cover) + **Location** Billund, Denmark + **Job ID** 0000023216 + **Category** Creative & Design **Job Description** **Do you dream of crafting magical play experiences that seamlessly blend the physical and digital worlds?** _Are you passionate about building interactive toys that inspire creativity, exploration, and imaginative play? This is your chance to join the LEGO® Interaction Design team, where we push the boundaries of interactive play by designing and prototyping new digital-physical toys for kids around the world!_ **Core Responsibilities** As a Senior Interactive Play Designer - Interactive Toymaker, you will drive the design, prototyping, and development of interactive play experiences that bring LEGO toys to life. You will explore mechanical, electronic, and digital interactions, using hands-on making, hacking, and playtesting to craft engaging products that inspire kids worldwide. In this role, you will: + Invent and prototype new interactive LEGO toys that combine physical movement, sensors, and digital play elements. + Explore and integrate new toy technologies, such as mechanical functions, IoT sensors, NFC, haptics, and motion tracking. + Prototype interactive play experiences using physical materials (LEGO bricks, 3D printing, sensors) and digital tools (Unity, Arduino, Micro:bit, Raspberry Pi, etc.). + Iterate and refine toy designs through hands-on playtesting with kids, ensuring experiences are intuitive, engaging, and fun. + Work closely with engineers, model designers, and digital teams to bring interactive play ideas to life. + Stay up to date on industry trends, exploring new materials, mechanical innovations, and emerging play technologies. + Mentor and guide designers, fostering an environment of exploration, creativity, and hands-on prototyping. + Challenge and push LEGO play innovation, finding new ways to enhance physical-digital interactions and longevity in play. **Play your part in our team succeeding** You will be part of the LEGO Interaction Design Team in Billund, Denmark, a team of 40+ designers and makers working on a variety of interactive and connected play experiences. We collaborate across LEGO franchises, engineering, marketing, and digital development to create innovative interactive toys that bring new levels of engagement and storytelling to LEGO play. A hands-on, experimental mindset is essential, as we constantly push what’s possible in interactive toy design **Do you have what it takes** We are looking for a curious and inventive toy designer who loves to prototype, experiment, and craft interactive experiences. You enjoy getting hands-on with materials, sensors, and mechanics, blending traditional toy-making with digital play elements. The ideal candidate has: + A bachelor's or master's degree in Toy Design, Industrial Design, Engineering, Game Design, Interaction Design, or a related field. + Minimum a handful of years experience with designing interactive toys, physical-digital play, or connected play experiences. + Strong expertise in prototyping physical interactions, using materials like LEGO bricks, 3D printing, and mechatronics. + Experience with sensors, IoT, and interactive components (e.g., motion sensors, NFC, haptics, sound, motors). + Hands-on skills in prototyping tools, such as Arduino, Raspberry Pi, Micro:bit, or Unity for interactive play experiences. + A deep understanding of play mechanics, toy safety, and child-centered design. + A passion for working with kids and using playtesting insights to refine toy experiences. + A collaborative approach, working across disciplines to bring interactive toys from concept to reality. The successful candidate will be required to participate in a Child Safety Background Check as part of our commitment to ensuring a safe and positive play experience for all children **The position is based in Billund, DK and relocation support is not offered for this role.** \#LI-RR1 Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**