Purpose & Overall Relevance for the Organization: 

To drive profitable and sustainable market share growth within this Outdoor account through successful sell in and focus on sell out of range.   

Drive category (Terrex, Five Ten, Running & Sportswear) business and brand success through the development & execution of an optimal go-to-market plan, within the strategic framework set by Global / Europe & Director Sales at the account. 

Act as the category expert and key category contact for the account  

To deliver service and help build and execute the brand strategy from a brand activations perspective for the account to drive business growth and brand heat for adidas Terrex and adidas   

 

Key Responsibilities:   

Hybrid role encompassing end to end management of the account   

SALES 

Ensure best-in-class Omni-Channel delivery to consumers and stores by implementing best practices and utilizing operational reports and monitoring mechanisms exploring all relevant business opportunities that present themselves pre and in season.   

Drive the implementation of an effective and efficient demand management process based on operational performance and market needs 

Deliver training and related material to drive effective and efficient operations within the respective functions impacted by the solution. 

Understand product, customer and consumer needs across all channels to support execution of plans in each fascia and territory. 

Maintains regular analytics on the sell-through performance of Terrex and five ten.  

BRAND ACTIVATIONS 

Help build and execute the brand activation plans for the account incorporating all relevant aspects of product, retail and brand activity 

Execute with excellence the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s. 

Deliver and adapt brand toolkits across all channels and create bespoke tools where relevant in line with the target consumer and across multiple categories. 

Continuously look at new innovations to engage the consumer and drive sell through 

Drive and review sell through and consumer engagement against agreed KPIs and take learnings for future activity 

Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out 

Manage budgets and costs  

Represent the brand activation point of view both internally and externally 

GTM 

Delivers a complete GTM proposition / marketing plan that supports the sell in for the account   

Connect with North cluster sales teams, external agents, product trainers and category champions on range specific topics 

Strategically support and input into Global and European BU on the account, ranging needs and forecasting topics such as data, pricing (exceptions), segmentation, business opportunities, forecasting etc. 

Align with the account and local CTC on account specific feedback to ensure relevant big ticket input into Global / European BU each season.  

Jointly work with Director lead and global GTM team to define participation, support and attendance of the account  for pre-line and cova meetings 

Contribute and input into the the account  SBP together with Director lead 

Contribute and input into the account  IBP category process with Director lead and finance 

Support local allocation / MRA process as relevant by channel, account and doors aligned with what is best for the marketplace and category.  

Lead and execute all cluster specific MOPS requests  

Analyse and review future season category build by franchise making recommendations and identifying trends, gaps and opportunities vs. target  

 

Requisite Knowledge, Skills and Abilities:  

Manager level with advanced cross functional marketing knowledge and market experience in sport and/or outdoor 

Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions. 

Business and commercial mindset with very good numerical and analytical skills 

Strong organizational skills 

Good experience and ability to manage multiple projects on cross-functional level 

Flexibility to travel, domestic or internationally as required 

Strong engaging and impactful presentation style 

Experience negotiator  

Good communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business internally and externally  

Passionate about sports, passionate about the Outdoors with knowledge / experience of the Outdoor specialist marketplace 

Microsoft office: Word, Excel and PowerPoint. 

Fluent in English 

 

 

Requisite Education and Experience / Minimum Qualifications:  

University degree and/or commercial training in the area of, Marketing or Sales is preferred (or similar business experience) 

Brand, Retail or Sales Marketing experience  

Experience in retail environment preferred