Account Management: Build and maintain strong relationships with key accounts in the traditional retail channel.Business Development: Identify new business opportunities and drive growth within the assigned accounts.Sales Strategy: Develop and implement effective sales strategies to achieve sales targets and market share objectives.Market Analysis: Conduct market research and analysis to identify trends and opportunities.Product Placement: Ensure optimal product placement and visibility within retail stores.Negotiation: Negotiate favorable terms and conditions with key decision-makers.Collaboration: Collaborate with cross-functional teams to achieve business goals.