Bangkok, THA
17 hours ago
Senior Key Account Manager - Supermarket
MAIN PURPOSE OF ROLE + Drive growth of Abbott Nutrition products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy. + Develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, develop strategy and concise engagement plans for key accounts that bring added value to the customer and Abbott + Develop a robust talent pipeline of high performers who drive the business, and may be developed into future sales leaders MAIN RESPONSIBILITIES + Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, and stock Abbott products (Mapping the market) + Prioritize trade category opportunities within territory/area by using real-time omnichannel business intelligence to allocate resources + Leverage trade marketing, sales analytics, CRM data and other measures (as required) to coordinate, track and hold the account team accountable for progress against key account plans + Develops strategic, influential customer relationships of all types throughout the region and build customer loyalty and move towards partnership + Be the main communications link and serve as the contact person with that customer + Better understand customer’s current and future needs and foster innovation to find new ways to serve customers. understand competitor activity and develop customer retention strategies + Innovate the use of digital tools and platforms to deliver different types of customer/business value to a variety of customers to develop an increasingly integrated omnichannel engagement in alignment with key account strategies + Collaborates with cross-functional teams (Marketing, Analytics, Training) to plan and execute brand strategy at the regional level and improve the quality of customer insights + Conducts strategic negotiations with key account decision-makers and stakeholders across the region to achieve win-win solutions + Use Category Captainship to drive Categories to higher sales and profits for retailer and Abbott. + Outperform competition in share of shelve , visibility and product category placement to establish brands’ superiority at Key Account level + Actively participates in the S&OP process by supporting forecasting + Evaluates market dynamics based on market trends, formulate demand analysis framework and establish key priorities QUALIFICATIONS + Bachelor degree in any field + At least 5 years of experienced in key account management in modern trade channel + Strong sales and negotiation skills + Strong analytical and strategic thinking + Thai native with good command in English An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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