New York, NY, 10176, USA
11 days ago
Senior Manager, 360 Marketing CL NA
**The Estée Lauder Companies Inc.** is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. **Position Overview: Senior, 360 Marketing, Skincare** We are looking for a dynamic and strategic **Senior Manager, 360 Marketing, Skincare** to join our high-performing marketing team. This role will support an integrated, omnichannel marketing campaigns that elevate our brand and drive consumer engagement across all touchpoints. You will work across creative, digital, retail, influencer, and experiential channels to ensure a cohesive, impactful brand experience. The ideal candidate will have a proven track record in full-funnel marketing, a strong background in data-based decision thinking, a passion for beauty, and the ability to collaborate with cross-functional teams to bring innovative campaigns to life. **Description** + Key Responsibiities:1. 360° Marketing Campaign Development & Execution:• Support the development, execution, and optimization of integrated 360° marketing campaigns for makeup/fragrance/promo that include digital, retail, experiential, social, influencer, and PR strategies.• Collaborate with creative, digital, PR, and product teams to ensure campaigns are aligned with brand vision, goals, and consumer insights.2. Cross-Functional Collaboration & Leadership:• Work closely with Consumer Engagement, Creative, Trade Marketing, Digital, and Sales teams to ensure integrated planning and execution of marketing programs across all consumer touchpoints.• Collaborate in brainstorming and strategy sessions with cross-functional teams, ensuring all aspects of the campaign are executed flawlessly and on time.3. Category and Promo Management:• Help to develop category and hero product seasonal Merchandise Financial Plan and three-year long range plan for portfolio strategy• Forecast NPL and define key hero and NPL priorities for skincare category • Drive line edit/disco process 4. Brand & Consumer Experience:• Ensure that every touchpoint of the consumer journey reflects the brand’s identity, values, and messaging, from the digital experience to in-store activations.• Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty.• Monitor consumer sentiment and competitor activity to continuously optimize the brand’s position in the marketplace.5. Media, Influencer & Partnerships Strategy:• Support media brief for Skincare category and create full funnel media plans in partnership with media team • Collaborate with the influencer marketing team to create 360° campaigns that involve align with overall marketing initiatives.6. Analytics & Reporting:• Monitor and evaluate the performance of all marketing initiatives, tracking KPIs such as awareness, engagement, lead generation, and conversion.• Use data and performance analytics to guide the creation of future 360 marketing strategies, ensuring campaigns are continuously optimized. **Qualifications** + **Education:** Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA a plus. + **Experience:** + 7+ years of experience in integrated marketing, preferably in the beauty or consumer goods industries. + Proven track record of successfully leading 360° marketing campaigns across digital, social, experiential, and retail channels. + Experience managing both digital and traditional marketing initiatives, with a strong understanding of the beauty consumer landscape. + Strong experience in influencer marketing, brand partnerships, and consumer engagement strategies. + **Skills:** + Expertise in full-funnel marketing, from awareness and engagement to conversion and loyalty. + Strong leadership, project management, and cross-functional collaboration skills. + Data-driven mindset with the ability to analyze campaign results and adjust strategies accordingly. + Exceptional written, verbal, and presentation communication skills, with the ability to communicate complex ideas clearly. + Strong creative and strategic thinking abilities, with a passion for innovative brand storytelling. **Pay Range:** The anticipated base salary range for this position is **$99,400.00** to **$163,000.00** . Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company. **Equal Opportunity Employer** It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com. **Michigan Applicants:** Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed. **Philadelphia Applicants:** Philadelphia's Fair Chance Hiring Law (https://www.phila.gov/media/20240326142036/V6-Fireball-Handout-fairchance-E-S.pdf) **Rhode Island Applicants:** The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law. Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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