Req Id: 422054

 

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences. 

 

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play. 
 

Join us. You belong at Bell. 

 

On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada. 

 

And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive. 

 

Summary\r

The Marketing team manages the acquisition and campaign strategy across Virgin Plus and Prepaid carriers including Lucky Mobile, PC mobile and No Name mobile.

This is a unique opportunity to join a dynamic team of Acquisition Marketing professionals, focused on driving net subscriber and revenue growth of our Wireless business. The successful candidate will assume responsibility for the strategic direction and execution of mobility marketing initiatives, encompassing the four Ps of marketing. This position demands a seasoned professional with a proven track record of success in driving substantial subscriber and revenue growth through innovative marketing strategies.

 

If you are an enthusiastic individual who is look for an extremely fast-paced, think outside-the-box, and innovative team that is constantly looking to “raise the bar”, we are interested in hearing from you!

The successful candidate will report to the Director Acquisition Marketing and will work cross-functionally with partners throughout the organization including Brand, Retail, Digital, Pricing, Product, Legal, Sales enablement, Customer Experience, and Business Intelligence.

 

We are looking for a strategic thinker who has a strong business acumen, data-driven decision making, team leadership and passionate about learning and solving problems.

Key Responsibilities\rDevelop customer acquisition strategies to drive growth and optimize performance marketing initiatives across digital and traditional marketing channels Lead and implement multi-brand marketing campaigns, managing the marketing and sales funnel from end-to-end Manage quarterly planning and execution, working with multiple stakeholders across the business Lead successful go-to-market implementation for new launches and high drive campaign periods by identifying efficient workflows for effective project management and deliverables across teams Analyze data and customer behaviour to uncover insights, understand and identify the unique needs of this segment to effectively design initiatives, identify opportunities and recommend strategic shifts Utilize data analytics to measure campaign performance, track KPI’s and implement A/B testing for continuous improvement Strong presentation and storytelling skills to effectively communicate data insights and recommendations to influence direction at the executive level Lead, inspire and develop a team of marketing professionals to continue to grow, be challenged and rewarded Critical Qualifications\r

•    Strong sports fandom accompanied by a passion for sports marketing and fan engagement.
•    College/University degree or equivalent; Business Marketing, Advertising and/or Business Strategy. MBA preferred.
•    5 yrs + experience in a Marketing role, with focus on brand, digital and acquisition marketing
•    Leadership, coaching and people management skills
•    Knowledge in media and sports industry trends, competition and customer buying habits
•    Proven experience developing both awareness and conversion based integrated marketing strategies across the consumer journey, including digital, traditional and out of home touch points
•    Understanding of product development lifecycles and processes
•    Experience with data and customer segmentation as the basis for discovering actionable insights
•    Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines
 

 

#EmployeeReferralProgram

Adequate knowledge of French is required for positions in Quebec.
 
Additional Information:
Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Mississauga 
Work Arrangement: Hybrid 
Application Deadline: 02/13/2025 

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week.  Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role.  Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. 

 

We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you’ll feel valued, respected and supported as you grow and reach your full potential. 

 

We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

 

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

 

Created: Canada, ON, Mississauga

 

Bell, one of Canada's Top 100 Employers.