Position SummaryThe Senior Manager of B2C Marketing Strategy is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company’s products and services. This role will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives.The ideal candidate is a strategic thinker, skilled in consumer behavior, omni-channel marketing strategies, and measuring return on marketing investments (ROMI), with a proven track record of delivering impactful marketing programs that generate significant revenue growth via acquisition and retention of customers.
Salary Range: $116,644 - 151,637Position Responsibilities may include, but not limited toDevelop and lead execution of omni-channel B2C marketing strategies to achieve company objectives with end-consumersIdentify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioningDefine key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goalsShape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime valueOversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segmentsUtilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goalsProvide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challengesPartner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goalsWork closely with fellow marketing team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectivesCultivate a collaborative and high-performance cultureRequired Skills and ExperienceBachelor’s degree in Marketing, Business, Communications, or related field7+ years of experience in B2C marketing, with a focus on strategy, omni-channel marketing, and customer acquisition and retentionGrowth-minded, results-oriented, self-starter with a strong track record of delivering measurable marketing impact on the businessExcellent communicator with demonstrated ability to build strong relationships and facilitate alignment cross-functionally Extremely organized with excellent project management skills Highly analytical with excellent attention to detail; comfortable analyzing data to uncover actionable insights, visualize output for a variety of audiences and make informed decisionsStrong knowledge of marketing tools and platforms (Google Analytics, CRM systems, marketing automation systems, etc.)Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growthPreferred Skills and ExperienceMaster’s degree or MBAPhysical RequirementsRepetitive motions that include the wrists, hands and/or fingersSedentary work that primarily involves sitting, remaining in a stationary position for prolonged periodsVisual perception to perform job including peripheral vision, depth perception, and the ability to adjust focusCompany Overview
Mom’s Meals is a home-delivered meal service providing fully prepared, refrigerated meal solutions direct to homes nationwide for over 25 years. We provide seniors, patients recovering post-discharge and those managing a chronic condition with tailored nutrition solutions to manage their specific needs. If you are passionate about the well-being of others and have a strong sense of community, Mom’s Meals could be the place for you! We are a family operated business looking for fun, compassionate, and friendly people who want to make a difference in the lives of others.

EEO
Mom’s Meals complies with all applicable federal and state non-discrimination laws. All qualified applicants shall receive consideration for employment without regards to race, religion, national origin, ancestry, color, gender, age, disability, sexual orientation or military status.