Location(s):

China

City/Cities:

Shanghai

Travel Required:

Relocation Provided:

No

Job Posting End Date:

January 24, 2025

Shift:

Job Description Summary:

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Senior Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.

Sprite is one of the biggest beverage brands, was no.1 in China market, meanwhile, China is the no.1 volume contribution globally within TCCC company.

Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also has strong business acumen, an analytical supervisor but also an impactful creator, a leader of the team but also a powerful influencer.

The vision is to turn Sprite back to growth, reach its historical high. As one of the big bets is meal. Sprite X Spicy is a new initiative and important consumption occasion to help Sprite gain more weekly+ and grow off-season business.

What You'll Do for Us:

Lead Sprite X Spicy meal occasion development, through consumer-centric understanding, assets creation, and consumer engagement planning.Work with BG & IMX team to land Sprite Spicy program and drive transactionsWork with commercial to develop E&D customers through marketing resource supportDrive HC & O2O business through AH meal occasionDrive Fiber opportunity through meal occasionAnalyze business opportunities

Qualifications & Requirements:

Bachelor’s degree in Marketing, Communications or Business.6+ years of experience in brand management.Knowledge of procedures and media used to drive increased volume and brand equity.Business acumen to understand AFH & AH trade knowledge.Good communication with BGs

What We Can Do For You:

Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques. Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.