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Job Description Summary:

Job Description:

This role reports to Director, Channel Strategy
We are seeking a highly skilled and experienced Channel Shopper Insight Senior Manager to join our dynamic team at Coca-Cola. The ideal candidate will be responsible for supporting the Channel Strategy Director in developing and executing channel strategies for the Long-Range Plan (LRP) and Annual Business Plan (ABP). This role requires alignment and collaboration across the entire Coca-Cola system, as well as integration with various teams including Shopper Insight, Human Insight, and Strategic Teams.

Key Responsibilities:
Channel Strategy Development:
• Support the Channel Strategy Director in the development of channel strategies for LRP/ABP.
• Ensure alignment of channel strategies across the entire Coca-Cola system.
Shopper Insight Integration:
• Integrate Coca-Cola shopper insights with Human Insight and Strategic teams to provide a unified perspective.
• Support the Channel Director in the development of segmented channel strategies and ensure alignment across the system.
Channel Dynamics and Shopper Studies:
• Implement channel dynamics studies to understand market trends, consumer behavior, and channel performance.
• Lead cross-channel shopper studies utilizing integrated data sources such as KWP, CREST, and other relevant datasets.
• Initiate dedicated studies for emerging channels to identify growth opportunities and develop actionable insights.
Activation and Execution:
• Support integrated channel activation and PACE (Planning, Activation, Communication, and Execution) execution from a shopper insight perspective.
• Provide insights and recommendations to enhance shopper engagement and drive sales.
Innovative Shopper Insight Development:
• Lead the development of innovative shopper insights using digital solutions and advanced analytics.
• Collaborate with technology teams to implement cutting-edge digital tools for shopper insight analysis.
Support WPOS Team:
• Support the WPOS (World-Class Point of Sale) team in building a bottler shopper occasion-based mindset.
• Share insights and best practices to enhance shopper experience and drive business growth.

Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum of 5 years of experience in shopper insights, market research, or related field within the CPG industry.
• Strong understanding of channel dynamics and experience in developing channel strategies.
• Proficiency in data analysis tools and techniques; experience with KWP, CREST, and other relevant data sources is a plus.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and levels of the organization.
• Proven ability to lead and manage projects, with a focus on innovation and continuous improvement.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.