The Global Marketing and Loyalty team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.  Loyalty & Co-Brand team is focused on growing customer acquisition and retention through Hilton channels. In addition, the team generates engagement and repeat business through recognition of loyalty benefits and earned rewards during guest stays.

\n

Hilton currently operated four Co-Brand portfolios globally: United States, Japan Germany and United Kingdom, where our Co-Brand portfolios provide customers with the best way to accelerate Hilton Honors promise and elevate their experience during and beyond their stay Journey. Our Co-Brand portfolios play a pivotal role in engaging our customers and accelerating affinity for Hilton and Hilton Honors 

\n

What will I be doing? 

\n

As the Senior Manager, Co-brand Marketing, GCM, you will be responsible for developing and executing the marketing strategy to grow Hilton’s co-brand portfolio in Greater China and Mongolia. You will collaborate with internal teams and external partners to implement initiatives aimed at enhancing awareness and consideration of Hilton’s co-brand offerings. This includes acquiring new co-brand customers and increasing their engagement through ongoing initiatives and tactical campaigns. Additionally, you will support the GCM Marketing and Loyalty team to achieve other key business objectives through various financial service partnerships.

\n

 

\nMore specifically, you will:\n\nCollaborate with partner and support Head of Co-brand China to develop the annual marketing strategy and media plan\nManage the roll-out of key strategic initiatives and campaigns to support the overall channel objectives.\nLead the creative development for campaigns, including development of creative briefs, management of agency partners, gaining alignment and approval across key business partners, and ensuring all deliverables are on-brand.\nSource and manage creative agencies to ensure best-in-class creative development and performance.\nPartner with owned channels and Martech team to strategize, plan and execute initiatives to drive acquisition and engagement, including but not limited to website, landing pages, on-property, social channels and CRM.\nPartner with media team to strategize, plan and execute paid media campaigns to drive acquisition and cardmember spend\nFurther deepen the partnership by working on additional spend stimulation programs and campaigns outside of co-brand to drive awareness and revenue to hotels \nDefine audience segments and target audience for acquisition, activation and retention\nReport on campaign performance in partnership with the Media Planning & Insights team\n\n

 

\n

 

\n

Direct Reports (if any): No

What are we looking for?

\n

We are seeking problem solvers who have a real passion for finding new and creative solutions to hard problems. The success in this role will demonstrate itself through the following attributes and skills:

\n\nExperience in managing partnerships \nAn understanding of credit card retailing best practices, effective positioning and value proposition building and messaging to engage customers\nExcellent communication, with the ability to clearly and concisely express complex ideas, results, and areas of opportunities (both verbally and written)\nAbility to collaborate with and influence cross-functional teams and external partners\nExperience gathering, analyzing and utilizing customer data and distilling insights to inform decisions\nSelf-starter with high integrity, positive attitude, and a desire to work in a results-oriented, fast-paced environment\nOutside-the-box thinker with enthusiasm for developing and testing new ideas\n\nTo fulfill this role successfully, you should demonstrate the following minimum qualifications: \n\nTen (10) years of experience working in partnership and marketing at a global organization \nFluent English and Chinese\nThis role will include 10-15% travel. \n\n

It would be helpful in this position for you to demonstrate the following capabilities and distinctions:

\n\nBA/BS Bachelor's Degree and/or MA/MS Master’s Degree\nExperience in the credit card retailing space\n\n\n\n

\n