This role on the Consumer Insights team is responsible for delivering a wholistic view of the consumer through primary and secondary research insights. You will be responsible for creating the framework for and driving the regular drumbeat of insights that measure our brands overall progress and health from a customer lens through deep analysis of data collected internally and by 3rd parties including but not limited to brand equity, upper funnel metrics, buzz and social engagement, NPS, etc. In addition, as a senior member of the Consumer Insights team, you will own large cross-brand research studies that drive impact within our brands and may include foundational insights in priority categories (e.g., Denim, Active) or experience (e.g., Active shopping journey).
To be successful in this role, you must have a passion for quantitative research methodologies and analytics, including the development and execution of standardized reporting with strong data visualization capabilities. You independently lead research planning and execution and deliver data-based insights that clearly drive action. You have an excellent understanding of standard research methodologies and are a trusted thought partner by your stakeholders, sought after for your point of view given your good expertise in research. You are comfortable with ambiguous questions and creating a business-oriented research plan to answer them. You are proactive and collaborative with cross-functional business partners to develop joint analysis, reporting and/or solutions.
Specific job responsibilities include:
Research/Business Management
Establish a new Insights Reporting Program, which delivers a consistent drumbeat of customer and brand health metrics and drives customer-centric decision-making across the organization – from Store Associates to Merchandisers to the Senior Leadership Team (SLT). This work includes partnership with other data/analytics teams at Gap Inc.
Craft a cohesive story of our customer through the synthesis and communication of various insights resources, inclusive of but not limited to: consumer macro trends, brand health tracking, search & social insights, industry reports and more.
Lead with a curious mindset that compels you to dig into the data to uncover insights based on hypotheses and proactively deliver actionable insights and recommendations to business partners.
Serve as the point of contact for all data related to brand heath, providing insights based on data to help support business reporting (e.g., Board of Director notes, investor relations requests, CEO/SLT requests, etc.)
Initiate and maintain an annual analytics & research roadmap for Central Insights based on business priorities through proactive meetings with leadership, stakeholders and your leader that then drive your priorities, inclusive of ways to further evangelize the customer and insights throughout the organization (e.g., Townhall, Customer Lunch & Learns, etc.).
Independently manage and lead multiple projects simultaneously with seamless execution, ensuring high quality of work and close collaboration with stakeholders and your leader/team as support.
Ability to lead and manage large strategic studies (like segmentation, brand equity) where you need to gain buy-in and manage many stakeholders
Be seen as a trusted leader and thought partner with the ability to influence strategy and processes through a consumer lens
Who You AreSubstantial professional experience in Consumer Insights, Marketing Research, and/ or Strategy/Strategic Management consulting (10+ years) Quantitative research and analysis expertise with deep experience working with large data sets and conducting advanced statistical analyses (e.g., hypothesis testing, regression analysis, factor analysis, etc.) Exceptional reporting capabilities with experience managing large data sets and building new reporting that not only delivers the numbers but the well thought-out visualizations and story behind them (the ‘so what’) Proven record of delivering consumer-led business outcomes Strategic thinker who approaches challenges with a “possibilities and learning” mindset Ability to story tell & present findings making complex insights simple. Strong presentation skills including building final deliverables Enjoys learning from and teaching others Trusted by peers and business partners who enjoy working with you Exceptional knowledge and skill with Microsoft Office tools (i.e., Excel, PowerPoint, etc.) as well as statistical analysis tools (such as SPSS)