**Senior Manager, Customer Platforms Commercialization** Manulife is on a bold journey to transform into a digital, customer-centric market leader, embodying our mission: "Decisions made easier. Lives made better." Our five strategic priorities are: + Portfolio Optimization + Expense Efficiency + Accelerate Growth + Digital, Customer Leader + High-Performing Team The "Digital, Customer Leader" priority is pivotal to our ambition and mission, focusing on enhancing customer experiences through digitization and innovation. We aim to put customers first and leverage digital platforms to drive business value and growth. Manulife has made significant progress in digitalizing our business, investing in customer and distributor-facing solutions, automating legacy backend processes, and fostering a customer-centric culture, which has led to substantial improvements in NPS. The Customer Platforms Commercialization team spearheads the strategy to harness opportunities for customer acquisition and engagement through the latest digital marketing trends and technologies. As a Senior Manager of Customer Platforms Commercialization, you will play a crucial role in advancing our digital, customer-centric mission. You will be responsible for enhancing customer experiences and driving purchase intent through digitization and personalization. Additionally, you will lead the strategic revamp of digital platforms to encompass overall customer engagement, with health and rewards as the backbone. **Position Responsibilities:** + Lead and drive platform revamp projects by collaborating with Marketing (Growth & Acquisitions, Customer Engagement & Partnership, Customer Proposition, Customer Experience, Brand Activation & Insights), Operations, Distributions, and other internal stakeholders to deliver growth, including customer acquisitions and engagements, and enable revenue uplift. + Manage customer journey design, conduct research reviews, secure approvals for regulatory requirements and internal governance, identify potential gaps, and implement corrective actions for projects. + Collaborate with the MarTech team to enable data-driven analytics and segmentation, translating qualitative and quantitative data into actionable insights to drive traffic, engagement, and conversion through customer platform activations. + Manage revamp projects from preparing clear user requirements to defining implementation priorities and conducting post-implementation reviews/monitoring. + Define and execute appropriate project governance, ongoing content management protocols, and map out project dependencies to inform the necessary sequence of development. + Manage operational risks, including identification, assessment, mitigation, and reporting. **Required Qualifications:** + Minimum 8 years of experience as a digital product owner, with a track record in digital project management as a business owner. + Strong knowledge and hands-on experience with Adobe Experience Platform is essential. + Proficiency in digital platform data analytics, demonstrating the ability to define data structures, analyze data and deliver actionable insights. + Experience in customer research and the application of customer-based design principles across omni-channel experiences. + Proven ability to work independently and collaboratively across departments, with an entrepreneurial team spirit and a focus on health-related customer engagement. + Ability to work with a multidisciplinary team comprising marketers, product managers, technologists, operations and distributions. + Experience in financial services is advantageous, with a background in digital transformation and marketing technologies. + Excellent command of written English and Chinese. **_When you join our team:_** + We’ll empower you to learn and grow the career you want. + We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. + As part of our global team, we’ll support you in shaping the future you want to see. **Tentang Manulife dan John Hancock** Manulife Financial Corporation adalah grup layanan keuangan internasional yang membantu memudahkan keputusan dan membuat hidup lebih baik bagi nasabah. Dengan kantor utama kami di Toronto, Kanada, kami beroperasi sebagai Manulife di seluruh kantor kami di Asia, Kanada, dan Eropa, serta utamanya sebagai John Hancock di Amerika Serikat. Kami menyediakan nasihat keuangan, asuransi, serta solusi manajemen kekayaan dan aset untuk individu, grup, dan lembaga. Pada akhir tahun 2022, kami memiliki lebih dari 40.000 karyawan, lebih dari 116.000 agen, dan ribuan mitra distribusi yang melayani lebih dari 34 juta nasabah. Pada akhir tahun 2022, kami memiliki $1,3 triliun (US$1,0 triliun) dalam aset yang dikelola dan administrasi, termasuk total aset yang diinvestasikan sebesar $0,4 triliun (US$0,3 triliun), dan aset bersih dana terpisah sebesar $0,3 triliun (US$0,3 triliun). Kami terdaftar dengan kode ‘MFC’ di bursa efek Toronto, New York, dan Filipina, serta ‘945’ di bursa efek Hong Kong. **Manulife adalah Perusahaan dengan Kesetaraan Kesempatan Kerja** Di Manulife/John Hancock, kita merayakan keragaman. Kita berusaha menarik, mengembangkan, dan mempertahankan tenaga kerja yang sama beragamnya dengan nasabah yang kita layani dan untuk mengembangkan lingkungan kerja inklusif yang menerima kekuatan budaya dan individu. Kita berkomitmen untuk melaksanakan rekrutmen, retensi, peningkatan, dan kompensasi secara adil, dan kita mengatur semua praktik dan program tanpa adanya diskriminasi. Baik itu diskriminasi karena ras, keturunan, tempat asal, warna kulit, asal etnis, kewarganegaraan, agama atau keyakinan agama, kepercayaan, jenis kelamin (termasuk kehamilan dan kondisi terkait kehamilan), orientasi seksual, karakteristik genetika, status veteran, identitas gender, ekspresi gender, usia, status pernikahan, status keluarga, disabilitas, maupun alasan lain yang dilindungi oleh hukum yang berlaku. Menyediakan akses hubungan kerja yang adil merupakan prioritas utama kita. Seorang perwakilan Human Resources akan bekerja dengan pelamar yang meminta akomodasi yang wajar selama proses lamaran kerja.  Seluruh informasi yang dibagikan selama proses permohonan akomodasi akan disimpan dan digunakan dengan cara yang sesuai dengan hukum dan kebijakan Manulife/John Hancock yang berlaku.  Untuk meminta akomodasi yang wajar selama proses lamaran kerja, silakan hubungi recruitment@manulife.com . **Working Arrangement** Kombinasi