Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Hang Seng's Card Product business offers a full spectrum of card products and services to customers.

We are currently seeking high caliber individual to join our department as Senior Manager, Customer Proposition

Principal responsibilities

Design and strengthen value propositions for Preferred Banking segments and build corresponding capabilities to support the proposition pillars through customer insightsDevelop acquisition strategies from account acquisition (digital offline account opening process), account activation, relationship deepening to anti-attrition, with the aim to grow customer base and deepen banking relationshipDrive the development of digital on-boarding and anti-attrition journey with the collaborations with key stakeholdersCollaborate with external partners to tailor different privileges, loyalty programs and events to induce customers’ loyalty to the bankWork closely with product teams and channels to develop holistic engagement strategies to induce customer portfolio profitabilityMonitor program result and intake quality based on analytics and take respective actions to refine the strategy to achieve the assigned quality intake targetsOversee the overall budget for the department and monitor the day-to-day accrual, payment and reconciliation workStay on top of compliance requirements in particular cross border related sales and marketing for the mainlander segment, competition law, and fair value principle and take timely actions to mitigate relevant risk posing to the bank, where applicable