Senior Manager, Intergrated Marketing, Buy with Prime (BwP)/Multi-Channel Fulfillment (MCF)
Amazon.com
The Buy with Prime (BwP)/MCF team’s mission is to help merchants grow their businesses beyond Amazon.com by externalizing the best of Amazon’s supply chain and direct to consumer (DTC) services. We are looking for an experienced and customer-obsessed Marketing Leader to help us delight shoppers and merchants alike. This leader will ensure marketing plays a critical role in upstream strategy creation and aligning stakeholders as well as downstream execution of strategy with the team.
Key job responsibilities
- Grow adoption of MCF and BwP by driving awareness, demand, and acquisition through marketing campaigns across multiple digital channels
- Develop the strategy for top of the funnel marketing activities including lead generation campaigns and ownership of our global MCF landing pages
- Lead team responsible for design, content, and web marketing channels.
- Participate as a strategic leader withing the GTM leadership group.
- Partner with and manage external creative agencies to deliver on marketing goals.
About the team
Buy with Prime (BwP) and Multi Channel Fulfillment (MCF) are helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members. For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.
Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime (BwP), a new business initiative for Amazon.
Key job responsibilities
- Grow adoption of MCF and BwP by driving awareness, demand, and acquisition through marketing campaigns across multiple digital channels
- Develop the strategy for top of the funnel marketing activities including lead generation campaigns and ownership of our global MCF landing pages
- Lead team responsible for design, content, and web marketing channels.
- Participate as a strategic leader withing the GTM leadership group.
- Partner with and manage external creative agencies to deliver on marketing goals.
About the team
Buy with Prime (BwP) and Multi Channel Fulfillment (MCF) are helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime (BwP) is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members. For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.
Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime (BwP), a new business initiative for Amazon.
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