Phoenix, Arizona, USA
18 days ago
Senior Manager, IT Product Management - Marketing Technology
Overview Please note this a hybrid role based out of our Support Office in Phoenix, AZ. Sprouts Farmers Market is on an exciting journey to invest and grow its Marketing Technology stack, from our customer data foundation and modeling to the activation of that data via owned and paid channels. We are actively crafting a multi-year technical roadmap to methodically grow our personalization capabilities in support of our robust marketing goals. The roadmap includes capability unlocks within existing Marketing Engagement & automation technologies and investment in new tooling that will allow us to identify our customers, know them, protect the data they offer us, and engage with them in a personalized way across all our owned channels, from email, text, push, direct mail, our web and mobile platforms, and via ad technology for retargeting or personalized media and ads. The Sr. Manager, IT Product Management – Marketing Technology is a critical contributor in crafting this strategy and roadmap, and will be responsible for owning, managing, and executing the backlog of work required to realize roadmap commitments. In this role, you will be responsible for owning and providing deep expertise around the configuration, deployment, and optimization of MarTech products, including marketing automation tools and components of our composable customer data platform. The Sr. IT Product Manager will grow a team of skilled product owner/ analyst professionals as subject matter experts on these tools and capabilities as well as be responsible for ensuring the technical administration of these tools, including access management, monitoring/ alerting and day-to-day technical support. We strive for a solution focused, product mind set here, knowing that our customers’ expectations are always evolving. If you have a strong passion for marketing technology, join us!! Overview of Responsibilities Essential Functions: Strategy Contribute to the multi-year strategy by offering insights and perspective on how we use our technology for personalization, audience targeting and segmentation, and contribute to our customer data strategy. Responsible for assisting leadership in determining priority of work by providing key insights on value, scope, cost, and resourcing needs. Support program management of strategic projects including orchestrating discovery, scoping, and implementation for complex cross-platform MarTech projects. Own project budget or key line items within Cost Center budget as appropriate. Grow a team of subject matter experts in Marketing Technology to deliver new capabilities and administer existing tooling. Identify ways to optimize Marketing Technology including processes, adoption of tooling, and opportunities to automate for efficiency gains. Roadmap Act as an IT Product Manager of the entire portfolio by representing the needs of the customer and building capabilities that drive the greatest alignment to business and customer value. Create, maintain, and prioritize the 12 month MarTech roadmap based upon pulse checks with the business and comparing with trends and other industry leaders. Act as an internal SME on technical topics related to marketing technology informing technology roadmaps and working alongside product owners/ analysts to coordinate key enhancements and improvements to new or existing platforms. Knowledge of system integrations (API, Batch), Marketing technology tools such as CDPs, Marketing Automation and engagement platforms, and ESPs and robust SQL skills. Execution Build positive relationships with business, IT, and vendor partners on other multi-functional teams such as Engineering and Analytics. Continue to find ways to improve the productivity, relationships, and outcomes of the collective team. Lead resource-matrixed Agile scrum team as an IT product manager, owning the product backlog, crafting user stories and acceptance criteria in partnership with analysts/product owners, prioritizing new feature or enhancement stories, bugs, and discovery or tech tasks based on perceived user value, metrics and release planning. Coordinate and facilitate (as necessary) agile ceremonies such as daily stand up, Grooming, and sprint planning. Lead scrum of scrum planning sessions across product and platform spaces. Accountable for the changes and quality being made within systems and processes. Understands how application integrates more broadly across business capabilities, both systemic and process. Participates in setting and aligning architecture standards for domain, as needed. Set, communicate, and keep team focused on sprint goals. Implement, own, manage, and optimize Sprouts Marketing Engagement Platform (Braze) as a platform subject matter expert. Design, document and support automated processes in marketing systems and related integrations. Ability to solution within MarTech ecosystem to drive results, ability to partner with architects as appropriate and present solutions to architecture review board to drive shared support of the go forward solution. Practical experience in applying key Analyst techniques (use cases, user stories, root cause analysis, prototyping, prioritization, mind mapping, functional decomposition, items tracking, risk management, estimation, decision analysis, etc.) to be able to coach a team of product owners and analysts. Support release planning and oversee/ represent technical releases at Change Approval Boards as appropriate. Support Influence and shape product support model by crafting approach to hand off product knowledge/ run books to level 1 and level 2 support. Function as Level 3 escalated support to resolve assigned tickets and improve vendor escalation feedback loops. Ensure process for issue management is adhered to and continuous improvements evaluated and implemented. Act as POC for critical issues with business partners, IT, and vendors as needed On Call Function, interaction with internal and external Sprouts teams if required. Qualifications Knowledge, Skills and Abilities: Bachelor’s or Master’s degree or equivalent work experience Experience owning/driving roadmap strategy and definition Experience with feature delivery and tradeoffs of a product Experience leading engineering discussions around technology decisions and strategy related to a product/ direct technical product management experience 5+ years working with or supporting marketing technology (ESPs, CDPS) preferably in a high-growth environment 3+ years of experience with system integrations, data mappings, configurations, implementations, data migration and administration 7+ years of managerial experience leading cross-functional teams and projects Working level knowledge of SQL (Python or R a plus). Experience within Databricks Environment a plus. Recent expertise with implementing a customer data platform (CDP). Understanding of data architecture, data models and data flows Knowledge of paid media integrations Understanding of data privacy, consent management and preference management Experience with or exposure to other MarTech technologies Strong interpersonal and vendor management skills Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders. An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change. Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy. Lead junior team members, providing guidance and feedback to support their growth and development. Coach others on their career development aspirations. Experience working in Azure DevOps or a similar Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays Get Paid Every Day! Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday. You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/. Why Sprouts Grow with us! If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey. The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary. Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance. California Residents: We collect information in accordance with California law, please see here for more information.
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