The Senior Manager, Lifecycle Marketing is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention across Xometry. This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey.

As part of the broader engagement team, this role collaborates closely with product, content, sales, customer success, and analytics to ensure communications are personalized, value-driven, and aligned to business and platform goals.

Responsibilities: Lifecycle Strategy & Execution Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages Create and manage triggered campaigns based on behavioral data and customer segmentation Partner with product and customer success to identify key journey moments and engagement gaps Own campaign planning, testing, and optimization from concept through analysis  Email & CRM Channel Ownership Manage Xometry’s email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off Collaborate with content, design, and ops teams to ensure high-quality execution Performance & Insights Define KPIs and own reporting for lifecycle and retention programs (e.g., open rates, CTR, conversion, repeat order rate, churn reduction, active buyers) Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy. Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes Translate insights into recommendations to inform product roadmap and customer-facing messaging

 

Cross-Functional Collaboration Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding and continuous education Partner with Content & Engagement Marketing to ensure message alignment and cohesive campaign sequencing Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers Qualifications: 6– years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments Hands-on experience with marketing automation and CRM platforms -- HubSpot and Salesforce experience preferred Experience implementing and optimizing marketing strategies using AI-powered tools. Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation Skilled in analyzing campaign performance and iterating on messaging and delivery Proficiency in Google suite of software (Sheets, Slides etc) Comfortable collaborating across product, sales, content, and technical teams Bachelor's degree in marketing, business, or related field; advance degree preferred

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