Job Posting Title:

Senior Manager, Marvel, Star Wars, Brand Commercialization

Req ID:

10110151

Job Description:

Job Summary:

Sr. Manager, Marvel, and Lucas Brand Commercialization develops all aspects of Marvel and Lucas franchise and commercial strategies in Japan market, to deliver the brands’ target, and grow the sales of all the licensees’ products across all categories as well as DTR (Direct-to-Retail) business and other new business models with collaborating internal (xLOB key partners, category teams, APAC and global teams) and external (Japanese major manufacturers, promotional partners, marketing agencies, and retailers) stakeholders. The position is also responsible for developing the marketing strategies, planning, and executions to drive the brands’ presence, the top-of-mind awareness, and the equities among the users as well as to support category teams to generate the brands’ merchandise royalty in Brand Commercialization Japan.

Responsibilities:

Deliver the brands’ target by developing and implementing Marvel and Lucas franchise strategies for Brand Commercialization business in Japan, working closely with Brand Commercialization leaders and category teams in line with commercial business strategies.Analize the market to identify the potential size of business growth, customer segments and key insights of users toward the Marvel and Lucas brands.Plan and execute the marketing campaigns including integrated media communications, on mainly digital, social and offline media including instore communication, to build the brands’ affinity.Negotiate with major licensees, promotional partners, and retailers (including eCommerce retailers) in Japan market to drive understanding of our strategies among licensees and create sales & promotion spaces for licensee’s products.Set the goal, measures, and report performances of all the marketing and commercial campaigns, review against the goal, revisit and revise the plans. To continuously improve the KPIs.Show the innovation of the Marvel & Lucas brands through immersive experiences and stories and evaluate end-to-end customer experience across multiple channels and customers’ touchpoints.Define new business opportunities of DTR (Direct-to Retail) and new business models with major retailers including PB product developmentPlan and conduct JBP (joint business plan) with key licensees and retailers in Japan and create Win-Win strategy with leveraging Marvel and Lucas brands & propertiesWork closely with other LOBs, Global and APAC partners to deliver common goals and objectives as well as maximize synergy effect of Marvel and Lucas propertiesExplore new retail partners (including eCommerce retailers) and white spaces to figure out business opportunitiesBuild trust relationship with key partners to obtain timely information of their business plans, sales forecasts, etc.Work closely with Product Design team and APAC Creative team to provide creative proposalsPursue operational excellence and improve the process focusing on STOP, START, CONTINUE approachesMotivate the teams through establishment of clear and challenging strategies and objectivesEngage team members to navigate them into the goals and objectivesAssess team members’ performance and coach them effectively to develop them as future leaders

Requirements:

10+ years’ experience in sales and/or marketing in consumer related business in Japan marketStrong strategic and critical thinking skills, with an ability to solve complex problemsBroad and successful experience and understanding in retail industry (including eCommerce)Strong leadership, passion, and energy to lead the organizationExperience of managing complex teams in a global company with multiple reporting linesExcellent business acumen combined with excellent judgment and the ability to identify optimal solutions with a creative and innovative approachRelevant commercial marketing, sales, licensing, or similar consumer targeted experience are preferredExcellent presentation skills with the ability to clearly communicate with both internal and external audiences at multiple levels (both in Japanese and in English)Business level Japanese and English in verbal and writingFocus on BIG idea, priorities, and decisionsOwnership & responsibilityThink & act decisivelyExternal focus (Guest, licensee, account, and business partner)Balance between short and long-termTimely update for both good and bad newsMore solution, less excuseCollaboration as one teamSense of urgent, agilityCan do attitude, try to find solutionsAs it takes time, not so serious, optimistic

Job Posting Segment:

APAC - Brand Commercialization

Job Posting Primary Business:

Global (APAC Japan)

Primary Job Posting Category:

Retail Licensing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Minato-ku, Japan

Alternate City, State, Region, Postal Code:

Date Posted:

2025-01-30