Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Senior Manager, Outbound Product Marketing — MEA & APAC (Geo-focused) 

The Senior Manager of Outbound Product Marketing will own Sprinklr’s GTM strategy for the MEA (Middle East and Africa) and APJI (Asia, Pacific, Japan and India) regions, working closely with regional sales teams and the product marketing center of excellence (CoE) to drive market success across different territories. 

The role reports into the Senior Director of Outbound Product Marketing. 

What You'll Do 

Strategy 

Contribute to strategic and operational ideation for the effective marketing of Sprinklr’s products and services 

Develop and execute comprehensive GTM plans tailored for the regions 

Contribute to competitive intelligence initiatives and market analysis programs by turning information into actionable insights 

Sales & Customer Engagement 

Establish deep partnerships with regional sales teams to understand field challenges and opportunities 

Regularly participate in customer meetings and sales calls to gather first-hand market insights 

Create and iterate on sales plays based on direct feedback from field teams 

Develop and maintain relationships with key customers to understand their evolving needs 

Assist with the win/loss analysis programs to improve GTM effectiveness continuously 

Sales Enablement Partnership 

Collaborate with the sales enablement team to ensure product messaging and positioning are effectively delivered to sales teams in the region 

Provide market insights and competitive intelligence to inform sales enablement programs 

Work jointly with sales enablement to measure the effectiveness of GTM initiatives 

Support the sales enablement team in creating compelling customer-facing content adapted to the region 

Market Leadership & External Presence 

Contribute to thought leadership in the region with content (e.g. blogs, articles) and supporting regional industry events 

Support Customer Advisory Board (CAB) meetings in partnership with customer marketing 

Create compelling market perspectives and viewpoints for external communication 

Cross-functional Leadership 

Partner with the product marketing CoE to ensure consistent messaging and positioning 

Collaborate on customer research and feedback collection across regions 

Who You Are & What Makes You Qualified 

Experience & Skills 

10+ years of product marketing experience with 5+ years in SaaS companies. Experience at global technology firms is a plus. 

Experience in competitive intelligence and market analysis 

Extensive experience working directly with enterprise sales teams 

History of successful collaboration with sales enablement organizations 

Strong analytical mindset with ability to translate field insights into actionable initiatives 

Excellence in cross-functional collaboration and stakeholder management 

Ability to influence and align multiple stakeholders across sales and product organizations 

Core Competencies 

Deep understanding of regional market dynamics and customer needs 

Excellent communication and presentation skills 

Deep understanding of the dynamics and decision-making processes of the marketing buying center is strongly preferred 

Knowledge of enterprise software buying committees and multi-stakeholder sales processes 

Experience with Marketing/Social Listening/Advertising platforms and industry is required;  Contact Center as a Service (CCaaS) industry is desired 

Proven ability to build strong relationships with sales teams and customers 

Experience in partnering with sales enablement teams to drive go-to-market success 

Track record of using customer and sales feedback to drive program improvements 

Mastery of the English language is required, additional languages will be a plus 

Excellent writing skills in English and exemplary editorial skills with impeccable grammar 

Excellent content production skills, including quick turn-around and media content (e.g. quick tutorial/demo videos) 

Experience developing presentations for use internally and externally, including tradeshows or other industry events 

Excellent story-telling skills, capable of developing a cohesive and creative narrative that is easily understandable to the intended audiences. 

Process-oriented approach, with the ability to plan and execute projects cross-functionally and flexibility to adjust your approach when presented with new data or roadblocks 

Proactive, collaborative, organized, curious, problem solver with a “can-do” spirit and creative “think-outside-the-box” attitude, adapting to an ever-changing and fast-paced environment 

Ability to manage multiple projects concurrently and meet deliverable deadlines 

Proficient in Microsoft Office 365 suite 

Flexibility to travel to customer meetings and tradeshows, as well as work non-standard hours (e.g., attend virtual tradeshows or meetings in a different continent/time zone) 

Education 

Bachelor’s degree or higher from a well-respected University, preferably with a focus on engineering, marketing or business. 

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.
 

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
 

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.
 

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
 

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.