Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).
Job Summary:
The Senior Manager of Rentals and Retail Marketing will lead the marketing strategy for Vail Resorts’ Rentals and Retail business across our top 12 Destination resorts, the Epic Mountain Rentals brand, and Epic Mountain Gear stores. This role is integral in driving growth and demand capture for our product lines.
The ideal candidate will bring strong experience in product marketing, omnichannel strategy, and go-to-market planning. Strong business acumen, analytical skills, project management expertise, and leadership in cross-functional teams are key for success. The ability to navigate a fast-paced environment with agility, optimism, and strong prioritization is essential.
Job Specifications:
Outlet: Corporate The budgeted range starts at $100,000 - $125,000 + annual bonus. Actual pay will be adjusted based on experience Shift & Schedule Availability: Full Time, Year Round Other Specifics: Hybrid
Job Responsibilities:
Develop & Execute Data-Driven Marketing StrategiesCreate and execute product marketing strategies for Rentals and Retail businesses to achieve both short-term demand capture and long-term growth. Analyze Business Performance
Monitor and understand key business metrics and performance trends. Provide actionable insights and recommendations to leadership to optimize marketing initiatives. Collaborate with Cross-Functional Teams
Work closely with Product, Operations, Analytics, Finance, Guest Insights, and other marketing teams to drive initiatives forward and ensure alignment. Lead Go-To-Market Plans
Own the creation and execution of Rentals and Retail, Branded, and Resort go-to-market plans, using audience data, personalized messaging, and testing. Influence and align with cross-functional business leaders on strategy and plans. Evaluate channel performance and optimize strategies in collaboration with partner teams. Creative Asset Management
Oversee the planning and creation of new creative assets, including images, video, and post-production work, ensuring alignment with business needs. Manage Cross-Functional Projects
Lead high-visibility projects, driving action and fostering strong partnerships across teams. Leverage Data for Insights and Strategy
Use behavioral data and guest insights to identify opportunities, build data-driven stories, and gain trust from leadership and key stakeholders. Team Leadership
Manage and develop a team of direct reports, helping them achieve business goals, manage workloads, and grow professionally.
Job Requirements:
Education: Bachelor’s degree or equivalent experience. Experience Minimum 5 years of product and/or channel marketing experience with revenue and/or P&L accountability. Proven experience in hiring, developing, and managing direct reports. Experience in a matrixed environment or retail product marketing (both digital and B&M) is preferred Skills Strong analytical skills with the ability to derive insights from business performance data. Expertise in collaborating with cross-functional stakeholders across multiple projects. Understanding of omnichannel metrics, including email, digital, and paid media best practices.
Other Considerations:
A confident and collaborative leader who excels at influencing in a fast-paced, matrixed environment. Ability to take initiative, drive work both independently and strong delegation, to achieve goals. Strong interpersonal skills, positive attitude, and energy. Skilled at leveraging business data to identify opportunities and needs. Some travel to resorts or retail and rental locations may be necessary.
The expected Total Compensation for this role is $100,000 - $125,000 + annual bonus. Individual compensation decisions are based on a variety of factors.
Job Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons MORE employee discounts on lodging, food, gear, and mountain shuttles 401(k) Retirement Plan Employee Assistance Program Excellent training and professional developmentFull Time roles are eligible for the above, plus:
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) Free ski passes for dependents Critical Illness and Accident plans
Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.
Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.
In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 507463
Reference Date: 02/27/2025
Job Code Function: Marketing