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Resy is the American Express global dining platform. Our mission is to power the world’s best restaurants, using technology to imagine the future of hospitality. We serve 9,000+ restaurants globally. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table.
Resy sits within the Global Premium Products & Benefits organization. The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network.
Interested in joining our team of restaurant-obsessed explorers? Right this way.
ABOUT THE ROLE:
As the Senior Manager, Social Media, you’ll lead the strategy and execution of Resy’s organic social, community management, and influencer marketing programs. You will play a crucial role in building the Resy brand, providing thought leadership to our restaurant partners, and ensuring all social media assets are published in a compliant manner. This role works in close collaboration with the broader Resy team, including the Resy B2C and B2B marketing teams, and will report to the Director, Resy Brand & Integrated Enablement. This role has one direct report.
WHAT YOU’LL DO:
· Lead the planning and development of Resy’s social media strategy, including always-on content and cross-functional brand campaigns to drive guest engagement and restaurant demand.
· Oversee Resy influencer marketing programs, including gifting, UGC, and paid campaigns, partnering closely with the American Express enterprise team on talent vetting.
· Continuously refine proactive and reactive community management programs, liaising with the Resy support team, product services, and PR to manage customer feedback and escalate risk events.
· Support the development of social media content — with agency partners, content creators, and independently — including capturing content, providing live social coverage at events, and crafting compelling copy.
· Collaborate with the paid media team to boost organic social and influencer content; share creative best practices for paid social content.
· Facilitate regular content reviews with internal, legal, and compliance stakeholders.
· Manage social media and influencer agencies.
· Oversee the social budget, including building scopes and submitting invoices for agencies, creative freelancers, and software partners.
· Collaborate with B2C and B2B stakeholders across Resy brand team, guest and product marketing, experiential, PR, editorial, and paid to align social plans with overall business objectives to ensure measurable impact.
Provide consultation to American Express counterparts on dining strategy for social content, influencer campaigns, and experiential activations.QUALIFICATIONS
Required Skills & Background:
· A minimum of 5 years of professional experience in social media marketing, with a proven track record of executing campaigns and managing social communities
· Strong understanding of social media platforms – Facebook, Instagram, X, TikTok, LinkedIn and YouTube – and know how content and conversation can build and grow a brand
· Have an interest in staying on top of the latest trends and topics that matter to diners
· Excellent written and verbal communication skills, with a keen eye for detail
· Ability to work against tight deadlines and progress multiple projects simultaneously
· Creative thinking and problem-solving abilities
· Experience with a social media management and analytics tool such as Sprout Social, Sprinklr, or Dash Hudson
· A passion for restaurants and the hospitality industry
Resy is committed to Equal Employment Opportunity through attracting and retaining a diverse team of employees and creating an inclusive environment for all. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunitiesFor a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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