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Job Description Summary:

Please note: This is not a Remote role and will require the incumbent to be based in Shanghai and follow a hybrid work schedule. This is an Individual Contributor role.

The key role of this position is to drive Revenue Growth Management (RGM) and be the change agent for system to transform from volume centric to value centric and support KO China RGM evolving to world class. Main responsibility will be taking lead on RGM projects, with focus on pack portfolio Occasion, Brand, Package, Price, Channel (OBPPC), pricing and promotion, most importantly the channel x pack x price strategy for various categories, optimize processes, tools and systems, and connect with bottler to support system Net Sales Revenue (NSR) growth via more efficient spending of Direct Marketing Expenses (DME).

Also required as key responsibility is to lead the built up of RGM intelligence, data standardization, and smart data analytical processes, tools and systems, for RGM team to have better visibility of volume / transaction / value performance, value chains, price performance and tracking, insights of business and NSR performance, and as a result improve RGM capability following key initiatives of LRP and ABP to create competitive advantage in NARTD market.

It will also require working closely with key stakeholder within KO system and bottling group, ie, marketing team, CCMG KA team, franchise team, bottling group team to provide RGM strategic guidance and cooperate with all parties for RGM initiatives deployment and execution, while tracking results for potential re-calibration.

This position also needs to leverage global RGM framework while building all RGM capabilities. Putting efforts to assist RGM team on shaping vision of RGM projects consolidation and planning milestones of RGM capability improvement will be part of the responsibility.

What You’ll Do for Us:

Lead Channel x pack x price strategy (OBPPC / PPA) in line with LRP / ABP as well as all RGM strategies and initiatives. Spending efforts to help all key stakeholders to transfer from strategy to plan and then to execution

Lead PTC (price, term, condition) and promotion spend initiatives, understand as-is situation, detect opportunities based on data research and build plans for execution targeting at better price execution and promotion optimization, smarter and more efficient DME spending resulting in higher ROI and NSR improvement. Connecting with vendors to conduct the research, design advanced processes, tools and systems, as well as engaging bottling groups and OUs for project rolling out will be key steps for success.

Improve RGM process, tools, and systems next generation, starting from existing RGM dashboard, while require efforts to step forward to generate better RGM intelligence including gap detection, data standardization, volume / transaction / value performance tracking, better price performance visibility. Transfer from visibility to insight and strategy / initiative would be long term long of this capability building.

Building RGM LRP and ABP, including vision, strategy and key RGM initiatives and planning.

Analysis:

The role is required to decent capability and competency of solving complex RGM issues which involve multi geographies, multi bottlers and the full value chain of core sparkling portfolio. The role is constantly required to utilize various RGM tools and methodologies, like conjoint, PE, regression and other financial models, etc., to develop fact-based new solutions. The role should develop solution that will:

Develop capabilities to support the discipline of growth for leadership brands

Detect opportunity to drive sustainable growth of Revenues/Transactions in full portfolio in target markets

Optimize Pack Pricing architecture solutions with right capability to secure the best execution in the market

Communication Complexities:

The role manages the communications and alignment with relevant internal and external professional stakeholders.  Disseminates information both internally and externally.  It may involve in the strategic negotiation that are relevant to core RGM strategy and plans.

Qualifications & Requirements: 

Minimum of 6-8 years of related work business experience in commercial and/or financial related position

RGM and commercial functional professional working experience

Experience in leading projects and deliver results

Proven self-motivation and fast learning capabilities

Good communication skills under multiple business environments

Ability to work effectively across multiple functions and cultures

Understanding of supply chain and technical aspects of FMCG / Beverages business

Willingness to develop career in commercial field

Master / MBA Preferred

English proficiency is a must

The candidate should be able to work across multiples cultures (Asian / Western)

Ability to travel up to 10% of the time mainly within Mainland China

Judgement and Decision Making:

Personal responsibility/accountability for decision making.

Involve and accountable for RGM LRP (long range plan) and ABP (Annual Business Plan).

Will decide in specific projects and will be responsible for execution across the system via bottling partners

Key Stakeholders:

Commercial and customer VP

GC&M RGM team

GC&M all C&CL verticals

GC&M marketing

Strategy and insight team

CCMG

Franchise team

Bottling group key counterparts (RGM team, commercial planning team)

Global key counterparts (depends and occasionally)

Leading research agencies, consultant agencies and digital agencies

What can help you be successful in the role?

Growth Behavior:

Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

Smart Risk: Makes bold decisions/recommendations.

Externally Focused: Understands the upstream and downstream implications of his/her work.

Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.

Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Leadership Behavior

Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders.

Collaborate with the System, Customers and Key Stakeholders

Develops Self and Others: Develop self and support others' development to achieve their full potential.

Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.

What We Can Do For You 

Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process.

Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable.

International Experience: Become part of international projects and work along multicultural teams, through our global network.

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.