Who we are.
Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.
We are seeking an experienced and strategic Senior Manager of SEO to lead and expand our organic search initiatives for Newfold Digital’s APAC brands; Crazy Domains, Vodien, Digital Pacific, Freeparking & BigRock. The ideal candidate will have a proven track record of driving significant organic growth, leading high-performing teams, and navigating the complexities of SEO in competitive markets. This role requires a visionary leader who can align SEO strategies with business objectives to maximise ROI.
What you’ll do & how you’ll make your mark.
Strategic Leadership:
Develop and implement comprehensive SEO strategies that align with overall business goals Drive performance and achieve SEO KPIs for 5 Web Hosting brands across APAC Identify growth opportunities through market analysis and emerging SEO trendsContent Optimization:
Work closely with content and marketing teams to create high-quality, SEO-friendly content
Implement a keyword strategy to target high-value search terms and optimise existing content
Organic Video Strategy:
Execute strategies for organic video content to boost brand visibility and engagement
Collaborate with video production teams to create SEO-optimized videos for platforms like YouTube and social media
Optimize video metadata, descriptions, and tags to enhance search rankings and discoverability
Data Analysis and Reporting:
Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, and Ahrefs
Prepare and present regular reports on SEO performance, insights, and recommendations to senior leadership
Technical SEO:
Oversee technical SEO audits and implement best practices to enhance site architecture, crawlability, and indexation
Collaborate with engineering teams to optimize website performance, including page speed and mobile responsiveness
Team Management:
Lead, mentor, and develop a team of SEO specialists
Foster a culture of continuous learning and improvement within the team
Cross-Functional Collaboration:
Partner with product management, designers, and developers to ensure SEO best practices are integrated into product development cycles
Coordinate with the paid search team to align organic and paid strategies
Who you are & what you’ll need to succeed.
Bachelor’s degree in Marketing, Business, Computer Science, or a related field. Equivalent experience in the SEO and Digital Marketing field acceptable.
Minimum of 7 years of SEO experience with at least 3 years in a leadership role
Proven experience managing SEO for large-scale websites, preferably in the web hosting or tech industry
Deep understanding of SEO best practices, algorithms, and ranking factors
Deep understanding of Answer Engine Optimisation, and AI tools
Deep understanding of content marketing, including experience building video, blog, social and UGC programs
High proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog, Moz
Preferably knowledge of HTML, CSS, JavaScript, and CMS platformsLStrong leadership skills with experience managing and developing teams
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Strong analytical skills with the ability to interpret data and translate it into actionable strategies
Ability to think strategically and execute methodically
Highly organized with strong project management skills
Ability to thrive in a fast-paced, dynamic environment
Passionate about staying ahead of industry trends and emerging technologies like AI
Why you’ll love us.
We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.
Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.
We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!
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This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.