We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Primary Purpose

The Senior Manager, Strategic Pricing and Value realization, will be responsible for shaping and executing pricing strategies for Generac’s Residential businesses, including Consumer Power and Energy Technology solutions, across all channels. This role will develop and execute pricing strategies that enhance market competitiveness, consumer value, and profitability for Generac’s residential product categories.

In this role, the Senior Manager will set pricing in accordance with Manufacturer Suggested Retail Price (MSRP) and Manufacturer Suggested Online Price (MSOP) guidelines, ensuring alignment with market trends, demand fluctuations, and promotional strategies. The position will require analyzing competitive pricing trends, collaborating with Product Management, Marketing, Finance, Sales, Supply Chain and Operations Planning teams to align pricing with demand forecasts, and working with Sales and commercial execution teams to ensure the effective deployment of pricing strategies across all channels of distribution.

By leveraging insights from market intelligence, customer behavior, competitive analysis, and industry trends, this position will define pricing models, assess promotional impact, and collaborate cross-functionally to maximize revenue and margin. Working closely with Marketing, Sales, Finance, Product Management, and Operations, this leader will ensure pricing strategies drive both short-term revenue growth and long-term market expansion.

The ideal candidate will have experience in consumer energy solutions, residential power products, or clean energy technologies, with a strong background in value-based pricing, demand elasticity, and monetization strategies for hardware, software, and service-based offerings.

Major Responsibilities

Develop and implement category pricing strategies ensuring alignment with company goals and market trends.

Oversee MSRP and MSOP pricing frameworks, ensuring that retail pricing aligns with market demand, competitive pressures, and profitability targets.

Lead revenue and margin optimization initiatives, identifying opportunities to improve category profitability across all channels.

Analyze pricing performance and market trends to proactively recommend pricing adjustments, bundling strategies, and incentive programs.

Collaborate with Sales and Operations Planning teams to ensure pricing aligns with demand forecasts and inventory management strategies.

Manage pricing execution across all residential sales channels, ensuring consistency and integrity of pricing deployed via in SAP and other pricing systems.

Work closely with sales and marketing teams to implement effective retail pricing strategies and promotional campaigns.

Evaluate consumer price sensitivity and willingness to pay, leveraging insights to refine pricing structures and drive sales conversion.

Monitor competitive pricing in residential power and clean energy markets, providing insights that shape Generac’s pricing approach.

Lead pricing strategies for new product introductions, ensuring alignment with consumer expectations, retailer positioning, and revenue goals.

Deliver executive-level presentations on pricing impact, consumer insights, and revenue performance.

Develop scalable pricing processes and tools that enhance efficiency and standardization across residential and clean energy business units.

Design and implement pricing training programs to build internal capabilities in pricing strategy and value realization.

Coach and mentor pricing professionals, fostering a high-performance team focused on data-driven pricing optimization and market responsiveness.

Minimum Job Requirements

Education

Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree preferred)

Certification / License

None

Work Experience

Requires a minimum of seven (7) years of cumulative experience in at least two areas out of: Marketing, Product management, Sales/Market strategy, Service Operations, Supply Chain or Commercial Finance.

2 years’ experience leading teams and developing people

Knowledge / Skills / Abilities

Expertise in pricing analytics, market intelligence, and margin optimization within consumer product categories, preferably in home power solutions or consumer durables.

Strong data analytics and financial acumen, with proficiency in Excel, SAP, and BI tools for pricing analysis and decision-making.

Proven ability to develop and execute value-based pricing models that drive demand and profitability in retail and DTC sales channels.

Experience collaborating with Sales, Marketing, Finance, and Product Management to align pricing strategies with promotional activities and consumer behavior trends.

Deep understanding of consumer purchasing behavior, competitive pricing dynamics, and promotional effectiveness in retail and online sales environments.

Exceptional communication and executive presentation skills, with the ability to translate complex pricing data into actionable business strategies.

Strong problem-solving skills and strategic mindset, with a track record of driving revenue growth and profitability through data-driven pricing initiatives.

Experience in process improvement and scalability of pricing and revenue management tools for consumer markets.

Preferred Job Requirements

Education

MBA or master’s degree in economics, data science, or related field

Certification / License

Certified Pricing Professional (CPP)

Work Experience

10 or more years of progressing pricing experience in industrial, manufacturing or technology industrie

Knowledge / Skills / Abilities

Experience with SAP or equivalent ERP system, building and maintaining dashboards with equivalent BI applications.

Desire to continuously explore advanced analytics in pricing, and algorithmic pricing engine using AI/machine-learning.

Strategic thinking and ability to identify growth levers.

Able to influence others without direct authority and work effectively with all levels of the organization.

Exposure to SaaS pricing

Familiarity with Lean and Six Sigma methodology

Experience with AI/ML will be helpful. Coding experience with Python modeling, with demonstrated ability to go from concept through to implementation. Experience with Pandas, Scikit learn, and NumPy packages as well as ensemble-based ML algorithms (e.g., random forest, gradient boosted trees).

Member of Professional Pricing Society or relevant external professional group.

Effective disruptor - willing to push for change.

Challenger mindset - ability to push past status quo & obstacles to implement vision.

Physical Requirements and Working Conditions

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Domestic travel up to 10%.

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position.  Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”