Why Hearst Magazines?

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and Oprah Daily. We reach more than 150 million people every month in the United States alone.

 

But we’re more than just our magazines. We engage our audience across all mediums and channels—print, digital, video, and social—with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

 

Your impact:

We are looking for a Senior Manager, Offer Pages & Web Experience on the Consumer team to manage the website experience for all Hearst Magazines brand subscriptions. This role will help set up offer pages along with managing the logic and rules for other experiences like website paymeters and email capture.

 

The ideal candidate will have great attention to detail, ability to learn various systems, highly capable of prioritization, and a proven ability to work with and communicate with to cross-functional stakeholders.

 

What you’ll do:

Build subscription offer pages across all magazine brands on Hearst’s ecommerce platforms QA all subscription pages end to end from initial paywall to checkout to ensure they are optimized for performance and ADA compliance Work with product, engineering teams, and 3rd party partners for any issues found within the offer page and checkout experience Work with the membership strategy and editorial teams to test new offers and own strategy/ test plan initiatives. Roll out A/B tests and personalize onsite content to drive increased subscription enrollment Manage the website experience around content gating, paymeter blocking, email capture, etc. to help drive paid conversions Partner with consumer analytics to measure impact and drive improvements for website activities from prospects and customers Serve as in-house expert, collate best practices, and stay up to date on latest technology for website offer pages

 

Who you are:

5+ years of relevant experience, including ecommerce, subscriptions, or other cross-functional role 2+ years of experience working in an ecommerce or subscription platform managing content and driving revenue. Experience using Optimizely or similar A/B testing and personalization platform a plus.  Strategic thinker with strong relationship management, communication, and presentation skills Excellent quantitative skills, particularly using Microsoft Excel Innately curious, always asking “how can we do this better?” and providing actionable solutions  Team player, ability to be flexible, work with, and learn from many different partners Ability to take initiative and be a self-starter Beginner HTML experience/understanding a plus