Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

As the Senior Manager, Trade Marketing, you will be responsible for the development, execution, and measurement of Dacor’s trade marketing strategy. The primary goal of this role is to increase awareness of the trade channel for recommendations to consumers, ultimately resulting in sales.

You will oversee an in-market Trade Representative team that will develop and nurture relationships with the trade as well as manage Dacor’s branded showrooms as a key platform to drive brand advocacy.

You will be active in the trade community and be the face of the brand with key trade associations. You will work cross-functionally and leverage data and analytics to continue learning and optimize all activities.

Role & Responsibilities:

To develop a strategy that influences core touchpoints throughout the luxury trade path to purchaseDevelop marketing awareness and amplification opportunities including paid and organic tacticsIdentification of channel enablement needs including programming, digital and physical tools, and educational needsPrimary brand representative for industry associations to activate awareness & event programming within the trade channelDirectly manage Dacor’s trade representative capability (up to three) to act as a brand ambassador to drive awareness across top designers and drive showroom trafficEnd-to-end management of Dacor’s branded showroom strategy, operations, budget management, and execution as a primary influencer in the trade channel and directly managing a showroom team of six   Develop & execute, in collaboration with the Showroom team, organic and event showroom traffic drivers (including demonstrations, CEUs, large-scale events) to increase trade awareness of the Dacor brandOptimizing Dacor’s in-showroom and post-showroom experience including nurturing leads and optimizing CRMAttend networking events with local channel associations and branded showrooms and create new opportunitiesDevelop scorecards and KPIs across all areas of trade marketing, draw conclusions & insights from learning to continually optimize the trade strategy, presenting to executive leadership where needed

Skills and Qualifications

Background/Experience Required:

Bachelor’s degree in an appropriate field of study for interior & kitchen design knowledge with 8+ years in an appropriate in-market roleHighly strategic in thinking with the ability to execute quicklyPrevious branded showroom management and experience in organizing small and large events at showroom facilities is preferredExcellent communication and presentation skills to customers and internal leadershipDynamic thinker able to work complex issues to drive successful outcomes, with the ability to multi-task and work in a fast-paced environmentExcellent organization skills, plus must be a creative thinker and strong team playerPeople management experience is mandatoryMust be a highly communicative and a strong team playerAbility to efficiently interface with internal stakeholders and external agenciesShould have advanced MS Office suite knowledge and skillsTravel expectation – 25%

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Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.