Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds,  and make a meaningful impact, we want to hear from you.

Synopsis of the role :

Equifax is seeking a Marketing and PR Manager who possesses demonstrated expertise in Financial Services to proficiently oversee the interconnected duties of the public relations and marketing divisions. This individual will report directly to the Head of Strategy, Marketing, and Business Excellence. The selected candidate will collaborate with the company’s management team and play an active role in the decision-making processes concerning the implementation of marketing campaigns, the enhancement of brand strategy, the management of overall brand positioning in the market, and the elevation of brand awareness through the creation of compelling, targeted campaigns.

What you’ll do

Formulates a comprehensive marketing strategy, oversees the allocated marketing budget, and implements targeted
marketing initiatives to improve brand recognition.

Enhances the company's presence in the industry by consistently engaging with prominent media, influencers, and key
decision-makers

Fosters thought leadership through active involvement in significant industry events, media narratives, and social media
engagement.

Supports senior management in crafting and executing promotional strategies across various marketing platforms.

Conducts market analysis to pinpoint the target demographic and assess prevailing market trends.

Leads a team of design specialists and aids in the development of marketing materials and visual content for branding
efforts.

Addresses media inquiries for information dissemination and cultivates robust relationships with media contacts.

Implements above-the-line (ATL) and below-the-line (BTL) promotional activities for the brand.

Oversees the management of the Equifax website and its social media platforms.

What experience you need

Candidate should be willing to work from our Mumbai Office

MBA in Marketing from a leading institution

Minimum 8+ years of experience in Marketing and 3 years in PR with industry experience in financial services, consulting,
and/or data technology solutions

What could set you apart

Knowledge of banking products and services and business models, while staying up-to-date on global finance,
Competition and Market trends

Understanding of social media channels; various promotional campaigns that can be done through these platforms

Strong relation with media/ industry decision makers / influencers

Case studies supporting past experience of managing crisis communication during crisis hours

Ability to develop strong internal relationships between Leaders, Core Business Units & Verticals to effectively lead and
manage complex projects

Demonstrated ability to be effective in a highly-matrixed global environment. Effective working independently and in teams

Strong interpersonal, communication and presentation skills (both written and spoken) and the ability to work effectively
within departments, Problem solver with a strong attention to detail

We offer a hybrid work setting, comprehensive compensation and healthcare packages, attractive paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Are you ready to power your possible?  Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!

Primary Location:

IND-Mumbai-Equifax Credit Information Services

Function:

Function - Marketing

Schedule:

Full time