Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000 people across 30 countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Senior Manager – Adobe Experience Platform (AEP) CDP

This role involves leading the architecture, design, and implementation of an Adobe Experience Platform (AEP) Customer Data Platform (CDP) to drive data-driven marketing and personalization. The Tech Lead will collaborate with cross-functional teams, including marketing, analytics, data engineering, and IT, to build a unified view of the customer and ensure effective data integration and activation.

Responsibilities

Architecture Implementation: Define and implement scalable and secure AEP CDP architecture.

Team Leadership: Guide and mentor a team of developers, architects, and analysts.

Data Integration: Oversee integration of various data sources to create unified customer profiles.

Customer Identity Management: Manage the identity resolution process for enriched customer insights.

Stakeholder Collaboration: Work with marketing, analytics, and IT to align AEP with business goals for customer segmentation and personalization.

Compliance: Ensure compliance with data privacy regulations (GDPR, CCPA).

Martech Integration: Integrate AEP CDP with other Adobe tools and the marketing technology stack.

Performance Optimization: Monitor and optimize AEP platform usage.

Vendor Management: Coordinate with Adobe and other vendors for timely feature and support delivery.

Qualifications we seek in you

Minimum Qualifications / Skills

Relevant years in marketing technology, DMP/CDP implementation, and team leadership.

Deep experience with Adobe Experience Platform, customer data models, and data governance.

Strong skills in integrating data for segmentation and personalization, and familiarity with Adobe Experience Cloud.

Knowledge of data privacy regulations and cloud platforms (AWS, GCP, Azure).

Strong communication and stakeholder management abilities.

Bachelor’s degree in a related field; Master’s preferred

Preferred Qualifications/ Skills:  

Experience with machine learning for personalization.

Proficiency in data visualization and reporting tools.

Background in Agile/Scrum environments.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.