**About Athleta** For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable. **About the Role** We are seeking a dynamic and experienced Senior Manager to lead our batch email, SMS, and push notification programs. This role involves managing the end-to-end process for seasonal messages, promotional messages, loyalty communications, and more. The ideal candidate will be consumer-obsessed, have a strong strategic mindset, a creative and data-driven approach, and a proven track record of growing and building similar programs. This role is crucial for driving customer engagement and retention through effective communication strategies. **What You'll Do** + **Lead the batch email program** : Manage the end-to-end process for seasonal messages, promotional messages, loyalty communications, and other batch communications. + **Oversee SMS and push notifications** : Ensure timely and relevant messaging for SMS and push notifications. + **Develop and execute strategies** : Grow the email and SMS acquisition programs through strategic planning and execution. + **Collaborate with cross-functional teams** : Ensure cohesive and effective communication strategies across teams. + **Utilize data and analytics** : Measure the effectiveness of campaigns and identify areas for improvement. + **Continuously innovate** : Test new approaches to enhance customer engagement and retention. + **Consumer-Obsessed Approach** : Demonstrate a deep understanding and passion for our consumers, ensuring all strategies are customer-centric. + **Innovative Thinking** : Bring fresh ideas and innovative approaches to our communication strategies, driving new initiatives and creative solutions. **Who You Are** + Proven experience in managing batch email, SMS, and push notification programs. + Strong strategic thinking, planning, and analytical skills with a data-driven approach. + Creative mindset with the ability to develop engaging and effective communication strategies. + Excellent understanding of customer behavior and trends. + Ability to work in a fast-paced environment and adapt to changing priorities. + Strong communication and collaboration skills. + Demonstrated ability to innovate and implement new ideas in email marketing. + Experience in building and scaling programs. + Preferred - experience with direct to consumer brands or brands with a very strong digital-first presence. **Benefits at Athleta** + Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. + One of the most competitive Paid Time Off plans in the industry.* + Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.* + Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.* + Employee stock purchase plan.* + Medical, dental, vision and life insurance.* + See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer. _*For eligible employees_ Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $144,200 - $191,100 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. **US Candidates** Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.