**Additional Information** **Job Number** 25031574 **Job Category** Sales & Marketing **Location** Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814VIEW ON MAP (https://www.google.com/maps?q=Marriott%20International%20HQ%2C%207750%20Wisconsin%20Avenue%2C%20Bethesda%2C%20Maryland%2C%20United%20States%2C%2020814) **Schedule** Full Time **Located Remotely?** N **Position Type** Management **JOB SUMMARY** The Senior Manager will support Global Brand Marketing for The Ritz-Carlton and Ritz-Carlton Reserve and will report into the Senior Director, Luxury Brands for The Ritz-Carlton. In addition, this role supports key initiatives for the Marriott International Luxury Group such as the high-net worth strategy and implementation of guest segmentation. This individual will oversee a variety of projects ranging from strategy to execution and will play a critical role in content development for The Ritz-Carlton and Ritz-Carlton Reserve. The role requires connectivity with various internal groups, including digital and social; retail; loyalty; portfolio marketing; partnerships and continent marketing teams. In addition, this role will also support U.S. and Canada hotels and resorts providing guidance around brand standards. This role supports efforts in defining the marketing and brand strategy in a way that is consistent with the brand business models and creates maximum profitability. This includes driving brand prestige, building brand preference and awareness as well as driving both impressions and engagement across all channels. The Senior Manager, Luxury Brands will focus on these priorities 1) support the development of the long-term brand strategy and multi-year planning efforts, 2) direct the execution of the brand marketing priorities, campaigns, partnerships, and events including continent and cross-functional resources, and 3) managing the business model & driving brand performance. This role also focuses on supporting workstreams that accelerate prestige, perception and awareness requiring strong engagement with continent teams and properties globally. **CANDIDATE PROFILE** **Education and Experience Required** • 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major. • 6+years’ experience in a relevant marketing role or in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance. **Education and Experience Preferred** • Experience with luxury brands • Experience managing and defining transformational strategies for business units. • Excellent presentation skills to include large scale presentations and small group meetings. • Ability to provide seamlessly provide oversight of multiple projects at any given time. • Global sensibility and experience • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity. **CORE WORK ACTIVITIES** Key responsibilities and initiatives include: **Marketing Strategy, Execution & Brand Standards** • Support of ongoing brand campaigns for The Ritz-Carlton and Ritz-Carlton Reserve to include strategy, creative development, creative delivery, as well as management and coordination with media agency on planning, execution, and reporting. • Oversight of content creation for The Ritz-Carlton to include custom content across social, editorial, email, and .com including ongoing content series, partnership content support, and hotel pull-through. • Development and refinement of brand standards to include evolved guidelines, such as experiential photography, hotel toolkit for brand campaign pull-through, and hotel partnership guidelines. • Management of owned channel content calendar to ensure coordination and execution of key campaign themes throughout the year. • Ideation around and execution of key partnerships for The Ritz-Carlton. Includes coordination with external partners and agencies, support and deployment of experiential activations, and resulting asset development for digital and social channels. • Coordination with UX, digital, and hotel website teams to troubleshoot, advise on content distribution, and launch new enhancements for .com experience. • Development and delivery of presentation materials for key meetings including with General Managers, Directors of Sales and Marketing, Continent teams, Owners and Developers, and external agencies and partners. • Management of multiple projects with agencies from monthly email creation to social/digital creative to guidelines and toolkits. • Support of ongoing brand campaign evolution for The Ritz-Carlton to include rollout of new creative assets and hotel toolkit development. • Communication on brand strategy, marketing framework, positioning, voice and strategic pillars, competitive environment across internal and external teams. • Helps to develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals. • Represents brand in external forums (eg: GM conferences, owners’ meetings, advisory committee meetings, etc). • Act as Brand Champion to stakeholders – owners, customers, executives and associates within HQ and market. Builds strong relationships with continent teams and hotels to ensure the brand culture and communications come to life on property, driving pull-through of the brand promise. **Collaboration with Cross-Functional Luxury Teams** • Development of marketing tactics to amplify key brand programs through close coordination with Brand Management leads on initiatives including ongoing brand culture support, enhancements to guest experience, and support of programs including Ritz Kids, Community Footprints, Ambassadors of the Environment, and Club. • Collaboration with luxury public relations team in reviewing annual plans and helping to drive key initiatives. • Support for luxury guest segmentation initiatives for the Marriott Luxury Group, which will include partnering with content and email team to deliver ongoing communication through monthly emails, social and other digital channels. • Coordination with cross-functional teams including Retail, Global Cards, and Portfolio on marketing efforts that include The Ritz-Carlton, including campaigns, Marriott Moments packages, and email communications. • Collaboration with Ritz-Carlton Residences team on new project developments, property positionings, and on-strategy marketing communications that follow brand standards. **Openings and Continent Support** • Ongoing support and guidance for US and Canada hotels, including reviewing photography requests, collateral development and providing a point-of-view on tactical plans and partnerships. • Coordination with Field Marketing and Area Directors of Marketing on luxury campaigns, • Support for luxury continent teams, providing counsel on key initiatives and brand pull-through in Europe, Middle East & Africa; Caribbean & Latin America; APEC; and Greater China. This will include regular meetings and coordination of marketing plans. • Ongoing support for multiple opening global hotels to include content creation and integration across owned channels. This will include significant support for opening hotels in the US which will extend to positioning, advising on collateral, launch plans and coordination with external teams, such as agencies. **Maintaining Goals** • Submits deliverables including presentations and reports in a timely manner, ensuring delivery deadlines are met. • Promotes the documenting of project progress accurately, including status reports for various stakeholders. • Provides input and assistance to other teams regarding projects, specifically counsel on brand standards and presentation. • Actively gathers feedback and input as required whether it’s from the smaller brand team and/or the larger Marriott Luxury Group marketing team. **Managing Work, Projects, and Policies** • Manages and implements work and projects as assigned. • Creates presentations to support key meetings, brand initiatives, partnerships, and opening hotels. • Delivers brand immersion presentations to various stakeholders, internally and externally. • Merchandises project work to include sharing updates and results with the field and continent teams. • Analyzes available data and evaluates results to choose the best solution and solve problems. • Provides timely, accurate, and detailed status reports as requested including monthly and weekly deliverables. • Oversees monthly brand email program and content gathering as well as development of email and social for luxury portfolio initiatives. • Assists in budget tracking and monthly reviews. **Demonstrating and Applying Discipline Knowledge** • Provides marketing support to brand teams; continent marketing leads; and internal marketing teams, such as Retail, Loyalty, and Portfolio. • Organizes and maintains monthly content calendar to actively identify opportunities, as well as liaises with the brand’s digital, content, and product teams to ensure seamless integration into own channels. • Adept at strategic oversight and execution of integrated marketing campaigns with the ability to manage many moving aspects simultaneously. • Oversees asset creation for brand initiatives and those that cross multiple luxury brands, such as emails. • Possesses knowledge of photo and video production to identify opportunities, review assets and to provide support to continent teams. • Demonstrates excellent presentation and written communication skills. • Offers counsel to various stakeholders on brand standards, including review of asset submissions and onboarding of new photographers. • Assists in managing multiple agency relationships and oversight of projects, from editorial to standards to digital creative. **Additional Responsibilities** • Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner. • Demonstrates self-confidence, energy, and enthusiasm to help with projects of any scale. • Informs and/or updates leaders on relevant information in a timely manner. • Manages time effectively and conducts activities in an organized manner. • Presents ideas, expectations, and information in a concise, organized manner. • Uses problem solving methodology for decision making and follow up. • Performs other reasonable duties as assigned by manager. **MANAGEMENT COMPETENCIES** **Leadership** • **Adaptability** – Maintains performance level under pressure or when experiencing changes or challenges in the workplace. • **Communication** – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. • **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. • **Professional Demeanor** - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. • **Strategy Development** - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and ongoing evaluation processes. **Managing Execution** • **Building and Contributing to Teams** - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. • **Strategy Execution** – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and ongoing evaluation processes. • **Driving for Results** - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. • **Planning and Organizing** - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. **Building Relationships** • **Customer Relationships** - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. • **Coworker Relationships** - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. • **Global Mindset** - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. **Generating Talent and Organizational Capability** • **Organizational Capability** - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. • **Talent Management** - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. **Learning and Applying Professional Expertise** • **Applied Learning** - Seeks and makes the most of learning opportunities to improve performance of self and/or others. • **Business Acumen** - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. • **Technical Acumen** - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. • **Basic Competencies** - Fundamental competencies required for accomplishing basic work activities. o **Basic Computer Skills** - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). o **Mathematical Reasoning** - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. o **Oral Comprehension** - Listens to and understands information and ideas presented through spoken words and sentences. o **Reading Comprehension** – Understands written sentences and paragraphs in work related documents. o **Writing** - Communicates effectively in writing as appropriate for the needs of the audience. The salary range for this position is $108,300 to $163,800 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law. _Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._ Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work,​ **begin** your purpose, **belong** to an amazing global​ team, and **become** the best version of you.