**Job Description :** **Job Title** Senior Manager - Brand Smirnoff **About us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **About the Function:** We’re innovators, collaborating with people around the globe to disrupt and push boundaries, redefining the future of our extraordinary brands. Our Innovation team offers a wide range of roles, from helping to grow existing markets to developing exciting breakthrough ideas. Creating industry-shaping innovations and bringing a strategic viewpoint at every stage. We celebrate and nurture creative potential to break new ground. Our teams around the world, work together to innovate, explore creative possibilities, and develop new strategies. Whatever the role, we’ll challenge, inspire, and support you to become the best innovator you can be. **About the Team: (TE)** **About the Role:** **Purpose of the role:** The purpose of the role is to manage the overall brand health and in-market performance of Smirnoff. In service of this, the candidate is required to pull together and inspire an eco-system of external partners and internal cross-functional teams towards delivering NSV, market share, recruitment (P4W), brand health targets set for the year. This role manages an NSV of INR 309 cr targeting to grow at 20% for the next three years. The role is accountable for shaping performance of the brand by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management and championing compliance norms. **Key workstreams/ KPIS/ Core Responsibilities:** + All India Brand Performance for Smirnoff Core, development and implementation of all plans + Develop a detailed understanding of the Smirnoff & Vodka growth opportunity and work in close collaboration with the marketing stakeholders, workgroup ecosystems and commercial regions to implement the required growth drivers to unlock & maximize the brand & business opportunity by market and consumer cohorts + Lead the strategy & development of mental & physical availability assets for dark markets using best practices from next gen marketing + Lead comms and content development within the aligned and signed off strategy and ensure brand salience, meaning and differentiation + Deliver brand communication and content strategy with supporting threshold investment guidance that will ensure brand growth through recruitment, re-recruitment and reach imperatives + Deploy planned media strategies ensuring brand content is developed from a connections first basis and delivered within context of multi-screen consumer engagement, orchestrated search parameters and owned community environment + Rollout of serve strategy, lead partnerships, advocacy and drive culture and consumer centricity for the brand and vodka category for India + Manage the consistent application of our brand assets through leading all work on brand design and assets associated with same, including on innovation and physical availability assets + Partner the innovation team on new market strategy & launch plans and initiatives, including the development of assets for early-stage markets and work with the all stakeholders and markets to ensure the successful launch, rollout & scaling of Smirnoff Innovations **Qualification:** Graduation from a Tier 1 Uni/Institution, MBA/ masters with specialization in Marketing (tier I/ II institute) but not compulsory, Specialised courses: an added benefit **Experience:** + Minimum 7-8 years’ experience in Marketing with at least 4 years’ core brand experience working with an FMCG/lifestyle brand/category + Proven history of allyship and participation in progressive & inclusionary initiatives + Invested in extra curriculars/ passion projects/ entrepreneurship and/or creative pursuits/ community & culture work **Knowledge & Inter-personal Skills:** **Function capabilities for the role:** + Proven strategic judgement and analytical rigour, with the ability to translate strategy into action + Proven management and implementation of full marketing mix with proven results + Must have demonstrated strong creative judgement and flair, has an eye for design thinking and creative excellence + High on cultural awareness and is a resident/ active participant of progressive subcultures + Solid grounding in marketing with particular skills required in strategy, content / advertising development and digital + Commercial & project management experience, to ensure that recommended marketing plans are successfully implemented in market + Strong Analytical skills & proven record in translating consumer and customer insight into effective growth drivers + Brilliantly executes with immense attention to detail + Powerful articulation and storytelling **Leadership capabilities for the role:** + Delivering performance – move effectively between strategy and operational detail + Delivering performance – knowing when and where to intervene and commitment to outstanding delivery of results + Inspires agency partners and rallies them to effective implementation in service of the brand agenda + Managing across a matrixed organisation – creating outstanding teamwork and alignment + Creating Possibilities - Outstanding Marketing Flair and Judgement + Creating Possibilities - Energise and inspire others to deliver outstanding results **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Rewards & Benefits Statement: (TE)** **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular **Primary Location:** Bangalore HO **Additional Locations :** **Job Posting Start Date :** 2025-02-11 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)