Job Purpose 

The job holder will be responsible to develop and execute data-driven commercial strategies that maximize revenue growth, profitability, and market competitiveness through effective market analysis, commercial optimization, and cross-functional collaboration.

Key Accountabilities:

Develop and implement comprehensive commercial strategies that align with organizational objectives and market trends, ensuring long-term growth and competitive advantage. Conduct market analysis to identify growth opportunities and risks, including market sizing, competitive analysis, and trend forecasting, to guide informed strategic decisions. Create actionable business plans to support new initiatives and revenue streams, driving innovation and sustainable revenue growth. Monitor key commercial performance metrics, identifying opportunities to improve profitability and operational efficiency, to optimize business outcomes. Lead initiatives to enhance product pricing strategies, channel mix, and revenue management, ensuring maximum profitability and market relevance. Partner with sales, marketing, finance, and CX teams to ensure alignment on commercial initiatives and customer-centric strategies, fostering collaboration and consistent execution. Serve as a key advisor to senior leadership on market dynamics and commercial opportunities, enabling data-informed strategic decisions at the executive level. Work closely with the CX team to incorporate customer insights into commercial strategy development, enhancing customer satisfaction and retention. Develop strategies to enhance the customer lifecycle and maximize lifetime value, driving both customer loyalty and revenue growth. Leverage advanced analytics to track market performance, customer behavior, and competitive positioning, ensuring decisions are guided by actionable insights. Drive the adoption of tools and frameworks that enable data-driven decision-making across the commercial function, fostering a culture of analytics and continuous improvement.

Qualification: 

Bachelor’s degree in Business Administration, Economics, Marketing, or a related field; MBA preferred. An relevant certification – preferred Min 6-8 years of progressive experience in commercial roles in developing and executing commercial strategies that drive business growth.  Proven track record of developing and executing successful commercial strategies. Progressive experience in market analysis, business development/partnerships, sales/marketing strategy, and financial analysis/budgeting is desired.

Job Specific Skills:

Proficiency in data analysis tools and techniques, including advanced Excel skills and experience with data visualization tools. Advanced proficiency in Microsoft Office Suite. Proven ability to analyze market data, develop strategic plans, and translate them into actionable initiatives. Deep understanding of commercial drivers, revenue models, and profitability metrics. Expertise in conducting market research, analyzing market trends, and extracting actionable insights. Proven ability to identify, evaluate, negotiate, and establish new business opportunities and strategic partnerships. Deep understanding of sales and marketing principles and the ability to develop integrated commercial strategies. Proven ability to lead, motivate, coach, and develop high-performing teams. Exceptional communication, presentation, and interpersonal skills with the ability to effectively communicate complex information and influence stakeholders.