Job Description :

Job Title: Senior Manager - Customer Marketing

About us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role:

The role looks at supporting the SCMM in delivering the NSV and market share objectives. The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor/vendor management, capability building and managing all documentation to ensure smooth implementation of the plan

Role Responsibilities:
          Outlet management

Conduct market recee with Sales team to evaluate and finalize the outletsEnsure installations and its maintenance and upkeep at vendor outlets as well as

acknowledgement and clearance of the bills as per PO

Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendarWork towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etcCollate and update TSEs & TLs monthly Scores in online & offline PortalPrepare and supervise contracts for rental outlets and get their approval through the legal teamEnsure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales teamPlan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

Brand communication and visibility

Help SCMM develop brand communication options at various channels as per brand imperatives.Co-ordinate with vendors to oversee execution of signage in the state.Execute agrees visibility strategy and track and monitor visibility executionResponsible for the choice of outlets for implementation along with the Sales team.Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

Budget

Coordinate with the manpower agency for various activities eg. claim settlement etc.Ensure accurate spend of budgets at the state level.

Analytics

Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

Train promoters for optimum performance

Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketingInduct and train the promoters as per incentive schemesEnsure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Experience / skills required:
 

MBA in Sales and Marketing5-7 years’ experience in FMCG / Alco-Bev salesPlanning, execution and reviewAnalytical & reasoning skillsCommunication & negotiation skillsROI OrientationVendor Management

Best suited for someone who

Believes in perfection when it comes to executionInclination to spend majority of time in the marketGood at networking

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Bhubaneswar

Additional Locations :

Job Posting Start Date :

2025-02-24